How to make a business website yourself
- Decide on the platform for building website
- Build your first web page
- Adjust your site to your business
- Edit your homepage
- Create one more page to your website
- Choose your domain and hosting
- What to add on your business website
- What blocks do you need
- What marketing tools to consider
- Do you really need to pay for the web builder or can use its free plan?
- The bottom line
If you want to create a site without programmers and designers, you should use website builders. Choose one of the makers according to your experience in creating web pages and how you like the interface's usability in them.
We will look at the example of how to make a business website on Taplink. The online builder is good for both small and big companies. It's the best option for:
- users with any experience in web development;
- creating sites on a smartphone or a computer;
- a business within any field.
You can create a website from scratch or using designs and templates. With the latter, you can set up your site in a couple of minutes. They were made by designers and marketers considering specifics of different businesses.
After you pick a template, you can edit it whatever you like. Change the colors, upload your media files, move, add, or delete elements.
Here are examples of websites made on the BASIC plan, which is free.
And here are examples of websites created on the paid plans.
Taplink websites load fast. That’s because the web builder follows the mobile-first strategy. This is what differs it from WordPress and Wix, who have a desktop-first approach.
A mobile-first site is your beneficial option for today and for the future. According to Similarweb, mobile Internet surfing is increasingly preferable for users. In November 2021, global mobile traffic was twice as much as the desktop.
Let’s see how to create a site on Taplink. We will create it from a phone since mobile devices are more popular, and everything is made on the go.
First, sign up on Taplink.
- Enter your email in the field.
- Tap Continue.
- Think up a password, type and confirm it in the fields.
- Tap Continue.
You will get to the page with templates. We’re going to switch to a paid plan to show you all web builder features. You can do the same by the link at the top.
In the Lite Website tab, you will find more than 20 categories of site templates. They will help you to make a business website. In the Bio link tab near it, you can look through the options for a landing with multiple links. They are usually placed in bio on social media.
The categories are divided by topics. Scroll them to a side to view all. In the Lite website, you can use the search to find a ready solution for your site quickly. Just enter a word relevant to your business in the search box. You will see various options.
Here is what you should do to apply a template:
- Pick a template.
- Opt for Choose.
Now you’ve got one page on your website. It is your main or home page. You can change design or rearrange elements.
You can change elements on your page. Every element corresponds to a block. You can move, add, and delete them. You can also replace the pictures, videos with your own ones, edit text so that it will be relevant to your business.
Here is what you can do with the elements:
Moving. If you need to move an element, you need to touch and hold the gray rectangle on the left, and then drag it to the right place.
Editing. You can change an element:
- Choose a block.
- Edit the page and tap Save changes.
On some templates, you may see blocks with an exclamation mark. They mean you must edit them. You need to change contacts, for example, you can set your phone, or username on social media.
There may also be semi-transparent blocks. They mean that you need to switch to a paid plan to use them. Open one of these blocks to see what exact plan you need, PRO or BUSINESS. You can go pay for it following the link in the same line. If you don’t want to pay, you can delete the block.
Removing. Here is what you should do to remove a block:
- Disclose the Action menu.
- Opt for Delete.
Adding. You can add blocks too. Later, we will tell you which of them you need to launch a business.
Here is what you need to place one:
- Start with Add block.
- Choose the type of new element.
- Fill the fields.
- Tap Save changes.
Move the timer to where you need it. We wrote how you can do it above.
The available blocks differ depending on your plan.
|Text, Link, Delimiter, Avatar, FAQ, Media and text.||All blocks from BASIC + Messaging app, Video, Image carousel, Social networks, HTML code, Map, Banner, Price list, Music.||All blocks from PRO + Form and payments, Timer, Page.|
You can create more pages and place links to them on your homepage. You need to add the relevant block:
- Tap Add block.
- Choose Page.
- Enter a name in the field.
In the future, when you create more pages on your website, you will be able to pick them in the first line under Open page.
04. Tap Save changes.
There appears a button, which is a link to your new page. Tap the arrow on the right to tackle its editing.
Let’s look at the example of using a website with multiple pages. Imagine, you run a school with multiple locations. You can create separate pages for the cities you are in. And on all of them, you can place pages with the offices. Thus, users will be able to find their city, and then the closest office to know more about it. For example, working hours and current courses may differ in them.
When your website is ready to be presented to the world, tap the arrow. If it’s not active, of gray color, it means there are blocks that require editing. Work on them and try again.
Now let's decide on the domain name and hosting, which every site must have. Taplink users don't have to pay for them. You can publish your site using a free web address both on BASIC and paid plans.
Set any word as a unique part of your web address. It will be completed with "taplink.ws". You can also connect your Instagram account, then the domain will be your username in the social network.
You can also link your own domain on other hosting on the BUSINESS plan.
We will show an example of the first way.
- Choose the type.
- Complete the link in the field.
- Continue by Connect.
After you publish your website, you can look at short instructions for sharing it on social networks. Tap the cross to finish making your business website.
Follow your URL at the top to view your site.
You are building a website to benefit from it and make it easier for customers to buy. We recommend that you add more pages, blocks, and use marketing tools for these purposes.
No matter whether you apply a template or build your business site from scratch, consider the following elements:
Media and text. The block is good for making lists, check-lists, instructions, timetables, placing reviews, services and items on offer, sales, introducing your staff, describing your advantageous and working principles.
FAQ. Users will find answers to their questions more quickly, and thus, they decide more quickly.
Price lists. Give your customers a clear list of your items or services, and their prices.
Form and payments allow users to make an order or an appointment, and pay for them without approaching you personally.
Timer. If you start a sale, place a timer and set it to the sale’s end.
Marketing tools help you to build your brand. That’s why we recommend them. Use Add-ons to connect them to your website.
You can get to the Add-ons catalog this way:
- Tap the three lines.
- Go to Add-ons.
Tap a marketing tool and follow the instructions to set it up. We recommend starting with:
- Facebook Pixel and Google Analytics. They will show you statistics. You will see how many users come to your website and from where. Read here more about setting up Facebook Pixel.
- Mailchimp, GetResponse. Manage your mailing to update clients on your latest features and offer deals. You can categorize your audience by different criteria to improve your mailing more effectively.
You can create a site for free. There are enough features on the BASIC plan to build a personal website where you share your works and thoughts. But if you want to build a business website, we advise you to go with a PRO or BUSINESS paid plan. You can look at the prices here.
Today, it’s not a problem to build a site even if you haven’t studied programming or design. Use web makers. Consider using a mobile-first platform like Taplink, instead of desktop-first like WordPress.
There are ready templates on Taplink for any field or purpose. You can create web pages for free, or make the best of the online service using its paid plans. Make a business website starting with free sign up.
Have you found a template for your business on Taplink or not? If not, write in the comments what you would like to be added.