Real estate bio for Instagram: 30+ ideas
- Instagram bio ideas for realtors and real estate agents
- Converting link in an Instagram bio for the real estate niche
- How to create a Taplink page for a real estate bio on Instagram
- How to create a custom real estate bio for your Instagram profile
- 1. Tell your followers about your real estate business
- 2. Include your brokerage information
- 3. Add a call to action to your real estate bio on Instagram
- The bottom line
In this article, you can find ideas for a real estate bio on Instagram, also you can find tips for writing a custom bio whether you are an individual realtor or an agency. Add to that, there is an explanation on the link that you should add to your bio to convert more followers into clients.
A real estate bio on Instagram includes:
- Compelling text. It should say what you do and what your specialization is, like luxury or budget living spaces, location, etc. And it should invite users to tap the link in your bio to sell or buy real estate. Below you can find ideas to copy and paste and also tips for writing a custom text.
- Converting link. This is a link that can give each of your followers what they need to buy or sell real estate. This can be photos of the property for rent, contact buttons, and many other things. Below we explain what link can give all these.
The first screenshot below shows an example of a compelling text and a converting link that make together a good real estate bio for Instagram for a realtor. The second screenshot shows an example of a page that opens when a realtor's follower taps the converting link.
Let's start with ideas for a real estate bio on Instagram that you can copy and paste to the profile in your realtor or agency profile.
Here you can find real estate bio ideas for your Instagram profile. Copy the one you like most and paste it into your profile settings.
Now that you have the compelling text about your real estate services for your Instagram bio, let's get to the next important part — a converting link for your bio.
A converting link in your Instagram bio is the link that helps you make your followers into your clients. Your Taplink link helps you find followers who have the intention to buy or sell a property. It directs followers to a page where they can let you know about their intention:
- Filling out a lead-generating form. Followers can give their emails and phone numbers. You can provide useful materials in exchange for their contact info like a selling guide or list of houses on sale under a particular price, etc. Then, you email or call these followers to make a deal.
- Tapping contact buttons. Followers can reach out to you instantly when their intention to buy or sell real estate is strong.
Look at an example of a Taplink page made a real estate agent's bio on Instagram:
View the full page here.
Even if you have a website, you should link to your Taplink page. Taplink improves the browsing experience for your followers. They can easily find what they need, so, they do not slip away. This is how Taplink improves the followers' experience:
- Provides easy navigation. Your Taplink has a simple layout, that's why your followers get information gradually and won't miss anything as they scroll. Websites, on the other hand, have a complicated structure and are overloaded with content, so, followers have to make an effort to focus on something particular.
- Is mobile-first. Taplink is always displayed correctly and loads instantly on smartphones and other devices. This is crucial since users mostly use smartphones to browse Instagram. Websites, on the other hand, may be displayed incorrectly and take time to load.
Now that you know that the converting link for your Instagram bio is the link directing to your Taplink, let's get it.
You can create your page on the Taplink website in a matter of minutes. The service provides ready templates for the real estate business. Just choose and customize it:
- Sign up.
- Choose a template in the Real Estate category. If you like the page that we show above, create a similar page using this template.
- Customize your page. You can edit texts, replace photos, add your contact details, etc. You can also change the page theme.
- Publish the page to get a link.
If you want to know more details about creating a Taplink, read this step-by-step guide.
After you get your Taplink link, add it to your Instagram bio. Also, add it to your profiles on LinkedIn, Facebook, TikTok, Twitter, etc. Then, you can get clients from these social networks too. The instructions are here.
A custom real estate bio for an Instagram profile is more compelling than a ready idea like those we suggest above. This is because you know the pain points of exactly your followers. And you can resolve them in your bio to encourage more followers to take action. Below you can find tips on how to write a custom bio.
Your Instagram bio must make clear what real estate services you provide. You may need to say that you help with buying and selling property.
Add details that your clients may need. For example, add a location if you buy or sell property in a particular city, state, or country. You may also add your specialization if you buy and sell only living houses or only offices, only luxury real estate or with low-cost buildings, etc.
Mention your brokerage or agency affiliation in your Instagram bio. For example, if you are a real estate agent, mention the agency you work in, you can even, you can even link to its account in your bio. This way you prove that you are licensed to what you offer, which means buying or selling real estate with you is safe and profitable. When your followers trust you, they are more likely to deal with you.
Make the next step clear in your real estate bio for Instagram so that your followers don't have to think. If they start thinking, they may get into doubts and slip away. Tell your followers to tap the link in your bio to get more information or contact you. Remember, that the link must lead to your Taplink so that any follower can find what they need.
Now you know what text and link make a real estate bio on Instagram a great tool for finding new clients through social media. Use a ready idea from the list above or write your custom text to make your bio compelling. Create a Taplink and link to it to make your bio convert.