12 best free Linktree alternatives: in-depth review and comparison

Linktree is a link in bio tool that enables users to create a webpage featuring links to various platforms. It was one of the first solutions to the single-link bio limitation, which made it the most popular option.

However, the rise of Linktree alternatives has highlighted its shortcomings. The most significant ones are:

As some social platforms now support multiple bio links and more link in bio tools have emerged, users now seek more than just adding links on the page. They want additional features like customization, analytics, and marketing tools.

That’s why we’ve prepared the best Linktree alternatives that address Linktree’s challenges. We’ve highlighted common user needs and chosen three tools to address each one. You’ll find link in bio tools for:

Many of the tools reviewed in this article go beyond simple link in bio tools, providing additional features. That’s why, throughout this article, we’ll use various terms to describe the tools, including bio link tools, landing page builders, social media link managers, etc. 

Even though Linktree is a well-known tool, it’s not the only option for creating a micro landing page with links. Linktree has certain drawbacks that have become even more noticeable with the rise of Linktree alternatives. The key drawbacks of this bio link tool include:

These limitations push many users to look for Linktree alternatives that better suit their needs.

Up next, we’ll show you how to find the best free alternative to Linktree and what key features to look for.

To select the best Linktree alternative, it’s important to understand your needs. Some bio link tools offer extensive page analytics features even on free plans, while others are great for creating a page design that aligns with your business style.

After analyzing the most common user needs, we picked three free Linktree competitors for each to help users effectively address them. In this article, you’ll find:

When selecting one of the three tools in a group, pay attention to the features offered by each of them. In our review, we will highlight the features that will be useful depending on the goal you use them for. And then, you’ll find a small table after each group of tools that will help you compare them with each other.

After the entire overview of the best free alternatives to Linktree, there is a comprehensive comparison table to help you make your final decision on a bio link tool.

Below, we’ve briefly outlined what you should pay attention to in a tool.

An essential feature of all bio link tools and small landing page builders is mobile optimization for creating mobile-friendly landing pages. Since most visitors browse the web on mobile devices, your page should load quickly and display correctly on small screens.

This section covers the 12 best free alternatives to Linktree, each of which offers a free plan. These tools are tailored for different needs and perfect for those who are seeking to:

After each section, you’ll find a summary table to help you compare the tools from the category. And at the end of the entire review, there is a comparison table. It will help you make the final decision on the link in bio tool.

If adapting your page design to your business style is important, look for a link in bio tool that offers broad customization options. We’ve outlined the best Linktree alternatives that let you customize your micro landing page design, remove branding, and use your own domain.

Taplink is the Linktree alternative that offers the most customization options. You can adjust every element of the page according to your brand.

Taplink provides over 60 templates and more than 400 themes. On the pages, you can modify both the overall design and even the smallest details, like button border weight or line spacing.

If you want to fully adapt the page to your brand, you can remove Taplink’s logo and use a custom domain.

The next best free alternative to Linktree is Bio Sites. Unlike Linktree, this link in bio tool allows using all customization features for free. These features include:

Branding removal is also accessible, but by paying a specific annual fee. The same applies to using a custom domain.

Beacons is another free Linktree alternative that offers more design customization options even on the free plan. With Beacons, you can adjust:

As for custom domain and branding hiding, this link in bio tool offers these features on its lowest-priced plan.

If you’re promoting your business on Instagram and need a link in bio tool with additional features to work with it, here are the best Linktree alternatives for Instagram. We’ll review tools that sync with Instagram, provide Instagram analytics, and offer Instagram management tools.

Linkin.bio might be the perfect tool if you’re searching for a free alternative to Linktree for Instagram.

Linkin.bio lets you not only add links to other platforms but also mirror your Instagram feed, making each post clickable.

You can also get analytics on posts and links on your page, including:

This link in bio tool helps you with Instagram content by providing tools such as a caption generator and a post scheduler.

Instabio is another best free alternative to Linktree that is perfect for Instagram promotion.

With it, you can add regular links to other platforms and include your Instagram profile on the page. The profile looks like a profile header, three recent posts, and a button to visit your Instagram profile.

This link in bio tool also offers tracking stats, such as:

The depth of analytics varies depending on the selected plan.

The third free Linktree alternative for Instagram is Pallyy. Pallyy is a social media manager that also enables you to create a personalized link hub, which appears as a small landing page with links.

Pallyy allows replicate your Instagram feed and attach links to each post.

This bio link tool also helps you manage your Instagram account, allowing you to:

If you want to track your link in bio page performance, the free Linktree alternatives in this category are worth considering. Like Linktree, they let you monitor key metrics such as visitor count and clicks, but they also come with extra functionalities.

If you need a tool that offers analytics as in-depth as Google Analytics or features like heatmaps and A/B testing, link in bio platforms don’t have these built-in. However, many alternatives to Linktree allow you to access them by connecting third-party add-ons.

If you want to track your page’s performance, consider an alternative to Linktree like Lnk.bio.

It’s more than just a small landing page builder. With Lnk.bio, you can monitor the following page metrics:

You can also export analytical data from your page.

Unlike Linktree and other link in bio tools, Milkshake offers only a mobile app that you need to download on your phone. If you prefer managing your personalized link hub from your phone and want detailed analytics, consider this free Linktree competitor.

Milkshake provides the following insights:

This link in bio platform also lets you integrate Facebook Pixel.

Analytics features of this free Linktree alternative are more comprehensive than those of Linktree. This tool lets you track:

Additionally, Hopp allows you to connect Google Analytics for the most in-depth insights into your page’s performance.

Whether your business operates online or offline, you can set up a page using one of the micro landing page builders listed below and feature all your products on it. Be sure to share the link to this page in your social media bios so that visitors can access your product catalog directly from your link in bio page.

Below, we’ll go over link in bio tools that provide marketing and sales features for offline and e-commerce businesses and tools for email campaigns.

LinkPop is a Linktree alternative for those selling on Shopify. It integrates directly with your Shopify store, enabling you to gather all your products and sell them directly from your link in bio page.

This tool is also useful for Shopify and Amazon affiliates. You can add promoted product links from Shopify Collabs or input Amazon affiliate links to feature these products on your page.

If you also sell on other platforms, you can still include external links, though they will appear as standard links rather than product listings.

MailerLite is an email marketing platform that also functions as a micro landing page builder. With its marketing features, it’s an excellent choice for small businesses, whether they operate online or offline.

This tool allows you to display both digital and physical products on your micro landing page and accept payments directly on it. You can also add an application form or opt-in form for future email campaigns.

MailerLite lets you create email newsletters using templates or build them from scratch while automating email sequences. You can A/B test different email versions and display dynamic content based on audience segmentation.

Solo.to is probably perfect for up-and-coming musicians, creators, or artists. Unlike Linktree, Solo.to is more focused on promoting creativity. Therefore, this Linktree alternative allows you to add more than just links — it enables you to integrate interactive blocks on your page, including:

And more.

To make it easier for you to make the final decision on the free Linktree competitor, we have created a comprehensive comparison table.

We’ve also added details on whether a free trial is available for each tool. This makes it easier to test the paid plan before committing.

To summarize the points above, each link in bio tool is suited for particular goals. Choose a tool depending on your needs.

To personalize the design of your page to fit your brand, consider alternatives to Linktree such as Taplink, Bio Sites by Squarespace, and Beacons.

Taplink provides the most customization options. Unlike Linktree, it lets you adjust both the overall design and even small details, like selecting a font from Google Fonts or changing button borders.

Bio Sites offers all customization options for free, though they are less extensive. You can adjust the background, button colors, or animate elements.

Beacons is also more customizable than Linktree. It allows changing the size and color of buttons, picking a font from their options, modifying shapes, and adjusting the layout of some buttons.

All of these tools offer the ability to remove their logo from the page and use a custom domain.

If you’re promoting your business or personal brand on Instagram, alternatives to Linktree like Linkin.bio, Instabio, and Pally are excellent choices.

These tools provide features for Instagram, such as mirroring your feed on the link in bio page, making each post clickable, a caption generator, and a scheduler for posts, Stories, and Reels, along with Instagram content analytics.

You can also track the link in bio page’s analytics, including clicks, taps, and conversion rates.

Tools that provide extensive analytics features include Lnk.bio, Milkshake, and Hopp by Wix, which provide analytics across both free and paid plans.

With Lnk.bio, you can monitor visitor counts, clicks, QR code scans, and visitor demographics, and export the collected data.

Milkshake lets you track clicks, new and returning visitors, QR code scans, and email subscribers, as well as connect Facebook Pixel to your page.

Hopp’s analytics options include visitor statistics, clicks from search engines, link clicks, and the option to integrate Google Analytics.

Among the best alternatives to Linktree for businesses, LinkPop, MailerLite, and Solo.to are key players.

LinkPop is ideal for those running a Shopify business. It enables you to showcase all your products on a single link in bio page and sell them directly from it.

MailerLite is designed for email marketing. It allows you to create emails, automate their delivery, perform A/B testing on email versions, and display dynamic content.

Solo.to is ideal for musicians and artists. It lets you embed music and videos, as well as add buttons for concert ticket purchases, payment options, donations, and more.

Many link in bio tools provide link monetization features.

Taplink lets you showcase digital products and accept payments directly from your page. It supports over 60 payment providers and charges 0% commission on sales.

Beacons also enables you to add products to your page and accept payments. However, this link in bio tool takes a commission on each sale, which can be as high as 9%.

If you sell products on Shopify, LinkPop might be useful for you. It allows you to display all your products on a single link in bio page and link each item directly to its Shopify product page.