Instagram gif:
how to make and post + 8 ideas

Julia Moore
Reading time — 9 minutes

Instagram gif not only complements Stories, but is an effective tool for promoting an account, because one can attract new audience using gifs and creating memorable content. In other words, when used correctly, they can be a good base for your account promotion, so let’s give it a thorough consideration.

Instagram gifs FAQ

Instagram gave a second live to gifs, inserted them in Stories features. What is a gif on Instagram? It’s an animated picture for any taste, which allows to vary your content and make it more memorable. In this article we will answer all the questions related to gifs on Instagram. 

1. Where to look for Instagram giphy images?

Open Instagram app and create a Story: upload a photo or video file, snap or record something. Then press the sticker button and choose “GIF” in the opened menu.

2. How to post gifs on Instagram?

Choose an Instagram gif sticker you like or type a word in the search, you will be offered related to the word giphy images.

3. How to move?

Tap and hold the sticker, move it to the place you want it to be.

4. How to change the size?

Adding gif stickers you can change its size: tap a sticker with two fingers and move them apart or towards to maximize or minimize the picture. 

5. How to rotate?

Optionally you can rotate a gif holding it with two fingers and moving them around.

6. How to flip?

You can also flip the picture. Just tap it once and the gif will be flipped. 

7. How to align?

In addition, you can place gif stickers right in the middle or by the sides without attempts to do it by eye. For example, tap the image using two fingers, place it approximately in the middle until you see the colorful lines, they will help you to choose the right position for the gif. 

8. How to delete?

Tap a gif, keep holding it and move to the bottom, where an icon of a trash can will appear. Move the gif to it.

Ideas for using gifs

Of course, choosing a gif for Stories is a personal matter, but we can make it way more easier by suggesting the most cute and cool gifs collections, using them, you will not only make a creative Stories design, but also promote your account drawing the attention of potential audience. You can find them in the search field in the “GIF” tab. 

1. Polaroid

These cute Instagram gifs will give your Stories a retro ambience, since there are a lot of various frames imitating instant photos. Put them on your pictures and make a whole album of the XX century. The collection is perfect for online shops - make a creative presentation of your goods. 

2. Katefully 

These minimalistic gifs make regular photos or videos more aesthetic. They also help to diversify popular Stories types, for example in which you tell about your account updates. Add the gifs when referring to posts or as a call to action near a link. 

3. Store

Gifs like that are a rescue for brands' accounts, because they include animated pics necessary for attracting new clients and increasing sales. Attach one of the gifs announcing new arrival, discounts, sales, and the clients growth won't be long in coming. 

4. Tapes

The gifs are made similar to adhesive tape. You can use them as a backdrop for text and arrange several pictures. They will make your Stories beautiful and catch the subscribers' eye when they scroll Instagram feed, giving the appearance of a handmade collage. 

5. Kapebeans

Cool gifs from the Kapebeans collection are various forms, arrows and icons, which may be useful for creating and designing a Story. They will be a help for appealing and effective content representation. 

6. Collage

You can make a word using separate animated letters and create a unique Story which will be positively distinguishable from the rivals’ content. Arrange any words, phrases and call to actions to attract attention to your product. 

7. Minimals

The austere and stylish Minimals collection makes your Stories more subtle and calm. The content will please even the most sophisticated social media users. Use footnotes for texts, ticks for making lists and checklists etc. 

8. Memes

Humor and jokes are a great addition to everyday Stories. The mood lightens and clients’ loyalty and interest increase. Try to add meme Story gifs, and you’ll see the Reach and Impressions are growing. 

How to make your own Instagram gif

It’s possible, among all the abundance of the gifs on Instagram, there is not the one you need. In this case, use GIPHY service to make your own animated picture. Then upload and add a gif in Instagram Story.

For starters, sign up on GIPHY and click the upload button. 

Choose the GIF type you need in the opened window. Or choose sticker if you want to post a gif with a transparent background. You can also paste a link in the field below or upload a gif from your device.

Then choose “public” to make the gif available for all users and type keywords, so that the pic can be found. Then click “upload” and the pic will be sent for validation, after which you and others can use it. By the way, it is completely the same from a smartphone.  


Gifs are a practical tool for making vibrant visual content and promoting an account. They are usable and can be applied in any scale and number. 

Thus, gifs can make Stories more bright and vivid, therefore attracting new audience and potential clients. They are a good help in running a business, and you can do various tasks: from making calls to actions to catching attention. 

To multiply the effectiveness of your Stories, read other articles:

How often do you use Instagram gifs?