Social media marketing for real estate: stand out online

Best social media marketing strategies are based on the fact that understanding your audience allows you to create posts that speak directly to them which leads to higher engagement.

So the first step in growing your real estate social media account is identifying your target audience. Its characteristics may include: 

Understanding these characteristics, which is key for a social media marketing strategy for realtors, allows you to tailor your messaging, visuals, and engagement strategies to attract the right buyers and build a stronger presence online. Get creative with it!

Whether you’re diving into YouTube real estate marketing or exploring fresh ideas on how to grow your real estate social media, creating a streamlined online profile can make all the difference. 

This section will cover what you should definitely include in your social media profile description. We’ll start with the most important — the link in bio.

Realtors may struggle to put all important info in a single spot on Instagram, Facebook, YouTube, or any other social media. Your property listings may be scattered throughout your feeds, expertise may be described in Stories or highlights, and to contact you, clients need to DM you or type out your phone number from the bio.

To gather all these details, a productive social media marketing strategy for realtors emphasizes having a single link in bio page. You could add a link to the link in bio page to the bio and About section of any social media you’re on.

Now, clients don’t need to look for important info throughout all your social media accounts — they just need to tap the link to the link in bio page. From there, they can call you, check your listings and top offers, or read about you and your advantages. It’s a productive social media marketing strategy for real estate agents.

This is what a link in bio page for a real estate agent might look like.

Check the link in bio page for a realtor live.

Organizing such a link in bio page is not difficult. To do this, we recommend you try Taplink link in bio because it offers:

Creating a link in bio page for a realtor with Taplink includes:

If you need a detailed guide, check out the article with instructions and screenshots on how to create a link in bio page for real estate agents.

And of course, add the link to your real estate page in the bio or the About section of all your social media profiles. Now your clients and followers can find all the details about you in one tap.

When it comes to the best real estate social media marketing strategy, it’s important to write a clear and concise bio, so potential clients immediately understand who you are and what you do.

In your bio or the About section text, specify the following:

Here’s what your bio can look like if you keep in mind our recommendations:

Check out more ready-made bios for real estate agents in our article. Copy and paste your favorite one into your profile.

Specifying the office address in your profile is also important in social media marketing for real estate professionals. This increases your visibility since algorithms factor in location when displaying results on social media. When a user living in your service area searches for a realtor, they’re more likely to find you in the results.

Also, add your office location to your link in bio page. With Taplink, you can go a step further and include a full map. On the map, you can place your office address or even all listed properties. This will make it easier for people to find out where you are located or where your properties are being sold.

Here’s how your map might look if you add multiple location links on Taplink:

Speaking of community engagement, another social media tip for real estate agents is to work on social media content. Building an authentic online presence is crucial for real estate agents looking to connect with potential clients.

The content ideas we’ll share in this section can be used as a Facebook, YouTube, Instagram, or other social media marketing strategy for the real estate business. You can also use these marketing ideas as simple text posts, photos, long or short videos, Stories, or Reels.

Property reviews and tours offer a wonderful chance for your followers to explore a property without leaving their homes.

Before shooting, make sure to check the lighting — natural light tends to highlight the property in the best way. Take shots from various angles to give potential buyers a comprehensive view of the space. Make sure to capture both the exterior and interior to present the full scope of the property.

The best option for social media marketing for realtors would be to post the video on your YouTube channel or another video hosting service. Videos are the best way to showcase large rooms, appliances, or unique architectural features in detail. So marketing a real estate YouTube channel might be successful a bit more quickly.

In case of discomfort with the longer format of videos, this advice will work just as well with, for example, a real estate Instagram or Facebook marketing strategy. Stories and short videos prove to be the best real estate social media marketing tool in that regard.

This is an example of a realtor’s video tour of the world’s highest penthouse on his YouTube channel.

Some homeowners struggle with staging their property to attract buyers, and this is where professionals who post social media content about real estate can make a difference.

Here are some ideas for tips:

Incorporate this in your Facebook, Instagram, or any social media marketing strategy to show your expertise and build trust. The best real estate social media marketing approach is based on not just showcasing listings but also providing valuable guidance that enhances the overall home-buying-and-selling experience.

Another real estate marketing idea for social media is sharing market news. It would be helpful for buyers, sellers, or simply people interested in real estate who look for up-to-date information to make informed decisions.

On your real estate account, you can post infographics on topics like home price fluctuations, mortgage rate updates, regulations, or even economic factors affecting real estate.

Additionally, real estate market updates drive engagement by sparking conversations among your audience. People want to discuss price shifts, interest rate changes, and economic factors impacting their properties or future investments. Social media platforms reward posts that generate discussions, increasing visibility and expanding your reach.

Sharing real estate market news establishes credibility and positions you as an industry expert.

To avoid giving your client an information overload with strategies, tech, and property reviews, incorporate humor into your social media real estate content.

For humorous content, you can tell your audience about funny client requests, adorable pets you’ve met during showings, strange property features, or misunderstandings with partners or colleagues.

Funny content will make your personality more human and accessible, while also breaking down barriers and helping potential clients feel more comfortable reaching out to you. When people see the human side of your business, they’re more likely to remember you and pick you when they need a realtor. So engaging, authentic humor fosters stronger connections with your audience, increasing the loyalty of your followers.

Another way to build trust is by leveraging user-generated content in your property’s social media marketing strategy for realtors.

Engage your clients to share their thoughts about their new homes by asking them to post pictures or even videos and tag you in their posts. Reposting such photos or videos or taking screenshots of their testimonials adds authenticity to your account while providing social proof that can attract more clients.

When potential clients see others sharing positive experiences, they’re more likely to feel confident about working with you. It also creates a sense of community, encouraging more trust as past clients feel valued, and followers see the positive results you’ve delivered to your clients.

You can format user-generated content as testimonial Stories from clients, as demonstrated in the screenshot below.

Realtors should also note that their property’s social media marketing should include direct engagement with the audience. Engaging the audience with a realtor’s content will lead to increased involvement, strengthened trust, and improved visibility of the account on social media.

One of the ways to engage with your audience is to run contests, challenges, or giveaways. This tactic fits any social media but is more frequently used as an Instagram or Facebook marketing real estate strategy. The strategy involves enticing your audience with the opportunity to win prizes, creating a dynamic and engaging experience.

Below are some examples of this type of engagement:

Prizes for winners can include anything from useful home goods to larger rewards like a free consultation for property selection or even cash prizes. Be sure the prizes are valuable and enticing for your audience.

In the screenshot below, you can see the realtor hosting a giveaway for a show ticket among her followers.

Another way to create successful social media marketing for a real estate account is to think of a poll.

The questions for polls can be about something innocuous like “Which of these two houses do you like more?” or “What is more important to you: price or location?”

Creating marketing on social media for realtors also might include posting a true or false poll once in a while to educate and engage the audience. For example, “True or false: A basement can increase the sale price of your property”, “True or false: Studio apartments in Brooklin sell for $200.000 on average”.

Polls aren’t just a means to engage with potential clients, but also a tool to understand their needs and preferences. By identifying the most common inquiries, you can fine-tune your social media marketing strategies accordingly.

Unlike polls, open-ended questions in your social media marketing strategy invite deeper discussions and personal opinions, allowing followers to elaborate on their preferences, experiences, and needs. Use questions when you’re looking for more elaborate responses. 

For example, you can ask about these topics:

The best practice is to add questions after providing valuable content. For example, after making a video about selling a property in a specific neighborhood, ask your audience to share their experiences of living there.

Be careful to not overwhelm subscribers by posting too many questions. The best real estate social media marketing is a careful balance of sharing information about you and asking for information about your potential clients. 

Another effective way to prioritize engagement as a decisive fragment of social media marketing for real estate is through email. Collect your audience’s email addresses and send them valuable content then. Emails are delivered directly to inboxes, increasing the likelihood that recipients will engage with your message.

Your email campaigns can include personalized property listings, notifications about price drops, real estate industry updates, or useful guides on renovations or real estate investments.

To give your followers a strong reason to share their email addresses, offer them a lead magnet. It could be a guide on repairing a home for sale, a checklist for a smooth moving process, or a step-by-step plan for setting up a new home.

To simplify the process of collecting emails, Taplink allows you to add an opt-in form directly to your link-in-bio page. Here is what an opt-in form on your real estate link in bio page might look like.

Create your own opt-in form in 4 steps with our detailed guide.

Taplink also allows you to set up a post-submission email. For example, if you offer a PDF guide in exchange for email addresses, Taplink allows you to automatically send it to the followers once they fill out the form.

By incorporating email marketing into your real estate strategy for social media content, you can nurture leads more effectively and build lasting relationships with potential buyers and sellers.

Let’s summarize the key takeaways. To successfully market yourself as a realtor on social platforms, focus on these three main aspects:

Social media content real estate agents produce must capture followers’ attention and keep them engaged. We hope these insights assist you in creating a thriving online persona and elevating your business!