How to make a Reel on Instagram and post them

Julia Moore
If you haven’t tried making these short IG videos which everyone's talking about, it’s prime time to do it. We will tell you how to make a Reel on Instagram so that you can jump on this bandwagon. We will also give you some advice on how to create a video that users will watch to the end and your work will not be in vain.
Reading time — 11 minutes

How to add a Reel

You can create a Reel from scratch using Instagram camera or upload files from your phone gallery. Whatever way is good for you, you start by opening the Instagram camera. Let’s see an example of how to create a video.

Open Instagram camera

You can get to the camera interface both from the homepage or your profile page. 

From the homepage, you:

  1. Tap the plus.
  2. Choose Reels.

From your profile page, you:

  1. Tap the plus.
  2. Choose Reels.

One Reel video can include both files uploaded from your phone gallery and made in the Instagram camera. Both photos and videos can be added in a Reel.

Let’s add photos from the phone and record a video using the Instagram camera for our example.

How to upload from your phone gallery

You can make photos and videos ahead and then upload them to Instagram from your phone. You better take pictures and record videos from your phone camera. Then, the image will be displayed fully on the whole screen. Otherwise, you should remember that Stories are vertical videos with 9:16 proportions. 

You can add several files in one Reel, you add them one by one. 

  1. Tap camera roll.
  2. Tap a file.
  3. Move sides of the frame to change the duration of an image or video.
  4. Tap Add to continue.

Record a video

In the Instagram camera, you can only record a video for Reel. Photos are added only from Camera roll. 

Tap the button in the center of the screen to make a Reel. You don’t need to hold it. Tap the button once again to stop the recording.

You can record more clips. Tap the button again to record another piece of video. Then tap it to finish. 

When you’ve recorded a video of 15 or 30 seconds, the red line at the top reaches the right side of the screen and the circle around the button turns gray. It means you can’t add more photos and videos to this Reel.

Pay attention to the white marks on the red line. They show where parts of a Reel start and end. 

Reel camera interface

When you make a Reel using the Instagram camera, you can use its features to make your video more interesting and beautiful. 

You can see Reel camera features on the left. We described them comprehensively in the article How to make a video on Instagram. You can use one, several, or all of them.

You can choose different features for different videos, except Length. Its options are chosen only once before you start recording the first video part. 

  • Audio. Add songs, and audios of other Instagram users. 
  • Length. Choose the length, it can be 15 or 30 seconds. 
  • Speed. Change the speed for playing the video.
  • Effects. Put masks and effects on your videos. 
  • Touch Up. The feature is used for portrait videos, it makes the skin more smooth, and it evens its tone.
  • Video Layout. You can add several videos on one screen. 
  • Timer. Set the timer, then the recording will start in several seconds after you tap the recording button. 

You can open and close the menu by tapping the arrow under the features. 

After you add photos and videos to your Instagram Reel, you will see the Align feature. Tap it to make sure you will record from the same perspective. The current image will be put on the previous. Both of them will be half-transparent.

Edit photos and videos

After adding images and videos, you can cut and delete them to add another. Tap the arrow on the left of the button. Then you choose a clip you want to edit at the bottom.

To delete a clip, you:

  1. Tap the trash icon
  2. Confirm deleting by tapping Discard

To change a duration of a clip or its played part, you:

  1. Tap the scissors icon.
  2. Move the ends of the left and right frame sides.
  3. Tap Trim.
  4. Tap Done. You’ll get to the camera interface. 

How do you edit Reels

When you are sure you’ve made the Reel you wanted, you can edit it. Tap Preview from the camera interface, you get to the editing menu.

There you can add pictures and sounds, save a Reel. Choosing the buttons as they are ordered on the screenshot, you can:

  • Download your Reel.
  • Add audio, change its volume or the volume of the original audio. 
  • Record an audio in addition to the existing. 
  • Add effects and masks.
  • Type text.
  • Add stickers and emoji.
  • Paint.
Learn how to make the best of Instagram stickers here.

For text and emoji, you can choose a time interval in your Reel when they will be displayed. To change the interval, you need to tap a text or emoji at the bottom and move the frame ends on the appeared timeline.

Audio, effects, and stickers are applied to the whole Reel video.

How to post a Reel

Tap Next after you edited your Reel. In the opened menu, you can:

  1. Write a description.
  2. Choose a Cover.
  3. Set sharing to your profile page. If the button is active, the video will appear in the Post tab in your account and your subscribers feed. 
  4. Choose a part of the cover displayed in your profile, if you share the video to the feed. 
  5. Tag Instagram users. 
  6. Rename the audio. Your audio is saved as Original Audio by default. If you give it a unique name, it will be easier to find your Reel videos in the future. 
  7. Post a Reel. 
  8. Save to drafts. 

How to promote Instagram accounts with Reels

Any user may see your Reel if your account is public. It’s a good way to gain reach and get more followers. 

If Reel catches attention, users will watch the video to the end and may go to your profile. And if they like the content they see, they will subscribe. Here is how to make a Reel for an account promotion.

  • Make a high-quality video. It’s far more pleasant to look at a sharp picture than at a blurred or pixelated one.
  • Make a dynamic video to grab users’ attention completely. 
  • Think about an idea and show it in the video right away. Avoid long introductions, you have no more than 3 seconds to interest a user. 
  • Stick to the principle "one video — one idea". Too obvious? For a personal blog may be. So the advice is more for a business page: make a Reel for each product or company advantage separately. A video should have a clear and distinctive topic. 
  • Record a video as long as you need. The maximum Reel duration is 30 seconds, but it doesn’t mean you must use all this time. If you said and showed everything you wanted, turn off the camera. If 30 seconds is not enough, upload an IGTV or start a Live. 
  • Add text. Users, who watch videos with sound off, skip videos without a text, because they more likely won't understand it anyway. And there are a lot of them on Instagram. Make a Reel with subtitles, you do it by adding text in time to your speech. 

The bottom line

Use the features of Instagram camera and the editing menu to create a video that will engage users. 

Now you know how to make a Reel on Instagram and you have more opportunities to express yourself and share a cool idea with friends. Reels also help in promoting your account. If your profile is public, both users who are subscribed to you and not will see it. 

What else do you want to know about Reel videos? Write in the comments!