The top 20 most followed Instagram accounts

Content Marketer and Writer
Updated 07 May, 2024
Julia Moore
Content Marketer and Writer
Owners of the most followed accounts on Instagram show millions of people their lives. Among these people are influencers, actors, singers, sportsmen and just public figures. In this article, we'll give you a list of the 20 biggest Instagram accounts in the 2023. There is a bonus at the end, you'll find a tip that top Instagrammers use.
Reading time — 7 minutes

20. Neymar — 218 million followers

The Brazilian football player in the list of the most popular Instagram accounts. Neymar owns a page where he shares photos, advertising well-known brands and showing parts of his professional life.

19. Kourtney Kardashian — 224 million followers

Kourtney Kardashian is an actress, model, and a business woman. She is also known for being a member of the Kardashian-Jenner family. So Kourtney has a life full of events and activities and she posts about them. No wonder she has one of the most followed Instagram accounts. People enjoy watching busy luxury life.

18. Nicki Minaj — 229 million followers

Nicki Minaj did a great job to become a famous rap artist. Now she is on the list of the 30 richest rap singers, and of the most popular instagrammers.

17. Jennifer Lopez — 253 million followers

Jennifer Lopez dedicated her Instagram account to her life and has become one of the most famous person on the platform. She posts behind-the-scenes snapshots, news about her upcoming songs and just shows the followers her life.

16. Virat Kohli — 265 million followers

Virat Kohli has got his 265-th million of followers a bit faster, so he takes the 16-th place. Virat is a world-famous Indian cricketer and he has one of the most followed Instagram accounts. On his page, he posts some moments from everyday life and shows his training and work processes.

15. Taylor Swift — 279 million followers

Move on to the 15th spot of this list. It's taken by Taylor Swift, a talented singer. Her account stands out from other Instagram pages because she pays considerable attention to the feed, trying to make her posts in one style. 

14. National Geographic — 283 million followers

National Geographic magazine has been around since the advent of digital technology. Alongside with the channel and the website, there is an Instagram account with more than 283 million followers, which makes it one of the most popular Instagram profiles. You can see any part of the world virtually if you visit National Geographic's account.

13. Justin Bieber — 292 million followers

Justin Bieber is quite a controversial personality. While many people are his fans, others openly dislike him. Despite this, the singer is popular in many areas and has one of the most followed accounts on Instagram. 292 million people are following his profile.

12. Kendall Jenner — 294 million followers

Kendall is no less popular than her whole family. But she's well-known not only for being a member of the Kardashian-Jenner family, she's an in-demand model. Her Instagram account is full of photos from fashion shows, photoshoots and moments of her personal life. 

11. Nike — 306 million followers

The famous Nike brand is very popular among young people and athletes. This Instagram profile contains sport products. But you can't find direct advertising here. The brand has its own philosophy, which it shares with 306 million followers.

10. Khloe Kardashian — 311 million followers

Unsurprisingly, a member from the Kardashian-Jenner family is in the top largest Instagram accounts ranking. As all of her sisters, Khloe Kardashian shares with followers her luxury life through feed or Stories.

9. Beyoncé — 319 million followers

Beyoncé takes the ninth place among the most followed accounts on Instagram. Moreover, she's one of the hundred most influential representatives of show business in the world. Beyoncé shares with her followers photos from events, photoshoots and moments from her personal life.

8. Kim Kardashian — 364 million followers

Another representative of the Kardashian-Jenner family is Kim Kardashian. She is a TV star and businesswoman, as everyone in this family. Kim leads an active luxury lifestyle and shares snapshots from shootings and personal life on Instagram, which made her one of the most followed person on Instagram.

7. Ariana Grande — 380 million followers

Ariana Grande, a popular singer, takes the 7th position in the list of the biggest Instagram accounts in the world. If you're looking at her page, you'll see her own photo, as well as photo collages and videos made by her fans.

6. Dwayne "The Rock" Johnson — 395 million followers

Dwayne "The Rock" Johnson is an active user of all his socials, including Instagram. Probably that is one of the main reasons he has one of the most popular accounts. The actor and wrestler posts pics of his daily life, including some moments from family time, gym, shootings, etc. Dwayne Johnson achieves huge popularity everywhere.

5. Kylie Jenner — 399 million followers

Kylie Jenner's account takes the third place among the most followed. More than 399 million people follow her very move virtually. If you like watching a luxury life, look at her account. She posts amazing snapshots from her daily activities.

4. Selena Gomez — 429 million followers

Selena Gomez, musician and actor, is the owner of an Instagram account with more than 429 million followers. Her feed is full of personal photos and videos.

3. Leo Messi — 497 million followers

Move on to the next biggest Instagram account. Lionel Messi is another famous footballer in our list. He has also reached the top of popularity on the social network, showing personal life's photos to his followers. If you visit his account, you'll see snapshots from football training, some moments from the days with family and friends.

2. Cristiano Ronaldo — 617 million followers

The world-famous footballer Cristiano Ronaldo is well-known not only for being the best player in Portugal history, but also for obtaining the biggest human Instagram account. More than 617 million people around the world follow him and look at his life through smartphone screens. He posts photos from his professional life, as well as showing some lifestyle moments.

1. Instagram — 666 million followers

It's obvious, but the most popular page belongs to Instagram itself. 666 million people follow it and find inspiration there.

Want to be popular on IG too?

You may have noticed that some of these most followed Instagram accounts have link in bio pages. Such pages gather personal information, links to socials and messengers, photos, location, contacts in one place. They help to increase trust and thus, gain followers. That's why we recommend that you use them too. 

You can know such pages by "" or "" in the web addresses in bios of these popular Instagram accounts. They are made in link in bio tools. Recently, we wrote about the best one among them, which is Taplink. 

On Taplink, you can make a business website for your bio on Instagram and other social networks in less than 15 minutes. The service offers ready templates and tools for customization. And all these are at a favorable price. Start with reading how to add multiple links, photos, and other things to it.

Let's recap

Now you know the list of the 20 most followed Instagram accounts in the world. This ranking can change over time because news in the celebrity world can draw attention to their Instagram pages, or vice versa, reverse the attitude radically.

If you want to gain popularity and more followers, be an active Instagram user, show your daily life through the Stories and posts. Don't forget to create a link in bio page on Taplink and add it to your profile.

Remember, every Instagram account, followed by dozens or millions, needs to be secure. Update your email on Instagram timely to make sure you can restore your account anytime.