What is the best time to post on Instagram in 2024

Content Marketer and Writer
Updated 22 April, 2024
Julia Moore
Content Marketer and Writer
A Saturday morning, after you slept well and had a great breakfast, may seem the best time for you to add posts to your profile. But if you want to promote your account, you better focus on your audience. We will tell you what is the best time to post on Instagram, name particular days and hours, so that you can overcome your rivals.
Reading time — 6 minutes

What is the best posting time on Instagram

The best time to post in your Instagram means you get more likes, comments, new followers when post at these days and hours. 

The best time to post on Instagram is different in different profiles. Let’s look at the research results, and then figure out how to calculate the time for your account.

Best day and hour to post on Instagram

"Later" analyzed more than 25 million posts. It concluded that the best time to post on Instagram is at 6 a.m. on Sunday. These are the day and hour when your posted photos and videos get the highest engagement.

For the rest of the days, early morning hours are also the best time to post in your Instagram account. Your photos and videos also get more likes and comments, but not as many as on Sunday.

We made a table where you can see the best time to post on Instagram by day and hour. On the left, you choose a day when you want to add content to your profile. On the right, you see what hour you should upload it to get higher engagement. 

Monday5 a.m.
Tuesday6 a.m.
Wednesday6 a.m.
Thursday5 a.m.
Friday6 a.m.
Saturday6 a.m.
Sunday6 a.m.

Best posting time by your Instagram profile topic

"Sprout Social" studied data of more than 20,000 of their users. They examined users' engagement depending on the posting time and profile topics on the platform. Thus, they figured out what is the good and bad time to post on Instagram.

On average, the best time to post on Instagram is on Tuesday at 11 a.m. to 14 p.m. The worst posting time is on Sunday. High user engagement is also noticed in posts published on Monday at 11 a.m.

We arranged the research results in a table. Find your Instagram profile topic on the left. On the right, you will see the best time to post on Instagram. If there are several days or time intervals, the engagement is the same in all of them.

TopicDay, time
HealthcareSunday, 8–9 a.m.
MediaTuesday, 1 p.m., Wednesday, 11 a.m, Thursday, 8–9 a.m.
EducationThursday, 2 p.m., Friday, 4 a.m.
NonprofitWednesday, 10 a.m.–6 p.m.
RestaurantMonday, 10–12 a.m.
TechMonday, 8 p.m., Tuesday, 11 a.m., Thursday, Noon, Friday, 11 a.m.
Travel and TourismThursday, 7 a.m.
HospitalityWednesday, Noon, Friday, 8 a.m., 10–11 a.m.

Unfortunately, the data doesn’t cover all topics. If there is no topic for you in the table, then use the average posting time, or the days and hours from the previous part. Keep reading to know the best time to post on Instagram specifically for your account.

How to figure out your best time to post on Instagram

General statistics above may be a good jump-off point to figure out your best time to post on Instagram. But user engagement, which depends on it, differs around the world, and changes over time. 

Besides, we see controversial figures in the research. So we want to experiment to figure out the time that will bring the highest engagement in reach for one of our Instagram accounts. We suggest you do the same. This is the best way to figure out good time for posting on Instagram, though it takes time.

Try to post on Instagram in the time recommended in the research results and then at different times. Compare and analyze the figures using Instagram Insights statistics. 

The statistics are available in Professional accounts with more than 100 followers. Read the detailed guide on Instagram Insights to understand its metrics.

Posting time according to your Instagram audience

In the IG Insights section, you can know more about your audience. Pay attention to Top Location and Most Active Times.

  • In Top Location, you can see what cities and countries your followers are from. Consider time zones if your Instagram posts are mostly viewed from countries abroad. 
  • In Most Active Times, you can find information about when your Instagram followers are usually online. You have data by days and hours there. Use it to figure out the patterns; thus you will find out the best time to post on Instagram for your profile.

For example, track a correlation between engagement and your subscribers activity. If they are increasing proportionally, it makes sense to post when your Instagram followers are online most often. 

Track the engagement in the Interactions section. We wrote about it below. 

Consider Accounts Reached and Content Interactions in your Instagram account

In the sections of Accounts Reached and Content Interactions, you see data about your whole Instagram audience, subscribed and not subscribed users. 

  • In the Accounts Reached, you can learn how many people on Instagram saw your photos and videos. You can see the numbers for each content type.
  • In the Content Interactions, you can see how many people liked and commented on your Instagram posts. The numbers are also given for each content type. 

You can change the period for the displayed Instagram data. The minimal time interval is 7 days. 

Try different strategies every week. For example, first you post photos in the evening, the next week you do it in the morning. Compare weekly figures to find out the best time to post on Instagram precisely for your account. 

To grow your reach and engagement, you should target users who haven't subscribed to you yet. Hashtags can be a great help. Read the guide on using hashtags to grow your Instagram account

The best time for commercial posts on Instagram

If you use Instagram to promote your brand,  you may want to know the best time to post on Instagram about your product. You can figure it out using your link in bio page statistics. Let's take a page made on Taplink as an example. 

In the Statistics section, you can see what day of the week users usually tap links to purchase. These may be ShopeeAmazon, or Etsy links you've added, your website links, or messaging apps links if you prefer to receive orders there, for example a WhatsApp link. You can also receive orders and payments right on the page and get their statistics too. 

This links statistics tells you the time when your Instagram audience is ready to buy. This is the same time they tap the purchase buttons most often. And promotional posts in your profile at this exact day and hour bring the best results. So this is the best time to post on Instagram about your product.

Don’t forget to write in posts or Instagram Stories that a product is available by the link in bio. Then, they will follow the links, buy the product, and you will get the statistics. Sign up to make your Taplink page, it's free. 

On the left, there is an example of a page you can create in 15 minutes. On the right, there is a screenshot from its statistics section. Users' activity is displayed on the graphs, below is information about the clicks in numbers, and conversions. 

Like this page example? Create the same one in less than 15 minutes: get the page template after a quick sign-up.

The bottom line

The best time to post on Instagram is when your photos and videos get the highest Reach, Engagement, and bring more sales. 

Use the research data, experiment and track the results in Insights. Thus, you know what works best for your audience. 

Create your landing page for selling on Taplink. Not only does it automatize sales, but it also tells when your audience is ready to buy.

If the best time to post on Instagram turns out to be not convenient, you can schedule your posts using the new IG in-app feature