How to get verified on Instagram in 2022

Julia Moore
A verified badge is a blue checkmark that is considered as a privilege amid influencers, public figures and online business owners on Instagram. If you're interested in getting it, or just want to understand what its advantages and difficulties are, then this article is for you.
Reading time — 6 minutes

What is a verified badge on Instagram?

Following Instagram accounts, you may have noticed more than once that there is a blue checkmark next to the usernames. A verified badge indicates that this account is a true profile of a brand, celebrity or an influencer.

For instance, fans often create fan pages and give them similar usernames. The blue checkmark helps people to identify a real account to avoid mixing it up with fake ones.

Moreover, if an Instagram account has the verification badge, users will trust it more. The administration of the social platform doesn't give it to everyone, but only to those profiles that meet certain criteria.

Instagram's criteria you should meet to be verified

Previously, Instagram used to independently select profiles that were assigned the blue checkmark. Then from August 28, 2018, users can send a request to confirm their profiles. The blue checkmarks are given to those accounts that the Instagram administration considers meeting several criteria:

  • Authenticity. An Instagram account must belong to a real person, organization or brand to be verified.
  • Uniqueness. One person can get only one Instagram account verified. It should be  dedicated to something that distinguishes this person or brand from others. For instance, the platform won't give you the badge if you promote a page with cat memes.
  • Completeness. Before applying for account verification, work on its visual part and bio. Make sure that you have a profile photo, a complete bio and enough posts. Also be active while waiting for the blue badge so that Instagram sees that your account isn't abandoned, and you have a high percentage of coverage and the level of audience engagement. Do not forget that the profile must be public.
  • Notability. Work on your other social networks, as they also can influence on getting the verification badge on Instagram. Your mention in different sources is a key player, as this indicates your popularity.

6 steps for getting verified on Instagram

If you are convinced that your account meets the requirements, then you can get to business and send a request for your Instagram page verification.

You can apply for the verification only in the Instagram mobile app.

01. Open Instagram and go to your profile. Tap on the three horizontal bars in the upper-right corner of the screen.

02. Go to Settings.

03. Find Account and tap on it.

04. Then hit Request verification.

05. Fill out the form. In Document type, select a document that confirms your identity.

There is a tip for filling the Full name field when request the verification on Instagram. If your account is a page of a famous person, then just enter your first and second names. If you maintain a brand or organization account, then specify the full name of the owner to whom this business is registered.

When choosing a document that confirms your identity, specify your driving license, passport or national identification card if you have a personal account. For the profile of the organization, attach extracts from the tax filing, recent utility bill or articles of incorporation. 

Please note! You must provide only reliable information when you request Instagram verification; otherwise it may be denied, and what more, you may lose your account.

10 pro tips to get Instagram verification badge for your account

In addition to the criteria prescribed by Instagram itself, we want to share a few of our tips on how to get the verified badge.

  • Don't put links to other socials (Twitter, YouTube). Instagram won't verify your account. You can add a link to your personal website or landing page. 
  • Increase your audience in an honest way when. You should post content that would appeal to Instagram users, and they would follow you. Choose only the honest way. Avoid using special programs to increase the number of followers. 
  • Don't try to buy the verification on Instagram. If someone writes to you that they work in the Instagram administration and can give you verification if you pay, don't fall for it.
Please note! Instagram's administration never writes to its users and, that's more, never offers buying a verified badge.
  • If it happens that Instagram didn't approve the verification and didn't give you the blue badge, don't give up! Work on recognition, on the quality and uniqueness of the content and request it again. Re-submission is possible in a month.
  • Use hashtags. A useful feature on Instagram is hashtags. They make your posts visible to more users. Thereby improving the statistics of your page and increasing the number of followers. As your Instagram account grows, it has higher chances to get verified. 
The exact timing of the verification process by Instagram isn't reported. Usually, it takes no more than a month.

Taplink pages for Instagram verification

If you decide to get verified on Instagram, then you need to competently approach the management of your page and interaction with the audience. 

You have to take the visual side of your content seriously, as well as give careful thought to a bio tool. Unfortunately, Instagram allows its users to add only one link. But Taplink is coming to the rescue!

Taplink is an advanced bio tool that helps to create a landing page. This service will tell your followers about your business, share contacts and links to your other socials. Read this article for getting more information on how to add multiple links to your Instagram bio.

Put a link to your Taplink page in your Instagram bio. People will tap on it and follow the link to your socials. Thus, you will increase the level of coverage and amount of your followers.

Besides, with such page in your bio, you can share links to other platforms without worrying this will hinder you from getting the Instagram verification badge. 

Let's recap

Once you've got the blue checkmark, don't stop on it. Verification on Instagram isn't the destination point. This is the beginning of new opportunities.

From the moment when you become an owner of a verified badge, work even more on the quality of the content so that Instagram users don't question why you've got verification. For instance, don't post photos with emojis, but write texts so that the profile doesn't look amateur. Also pay attention to the design of the bio account.

If you want to draw client attention and increase the traffic to your Instagram page, tell followers more about yourself. To do this, create a  page on Taplink and add it to your bio.

Nobody knows the exact time of getting verified, Instagram doesn't tell it. Some users wait a month, others can be in a limbo for a couple of hours.

Please remember to be active on Instagram while you are waiting to the verification. And also try not to get into situations that can make the audience's attitude to you worse. And one more — don't use third-party services that can affect your account statistics.

Have you ever tried to get the blue checkmark? Share your experience about verification on Instagram in the comments below.