100 photography hashtags to boost visibility on Instagram
- How to use photography hashtags on Instagram
- Best hashtags for photographers
- Best landscape photography hashtags
- Top portrait photographer hashtags
- Good film hashtags for photographers
- Street photography tags to get viral
- Popular nature photography hashtags
- Top product photo hashtags
- Good model photographer hashtags
- Popular artistic photography hashtags for Instagram
- Best beauty photography hashtags
- Best Instagram photography hashtags for family
- How to get the most out of photography hashtags
- Create a portfolio
- Create your branded hashtags
- Analyze hashtag performance
- The bottom line
Using hashtags on Instagram goes beyond simply adding them to your posts. To maximize visibility and reach your target audience, consider the following:
- Number of hashtags: Instagram lets you add up to 30 hashtags per post or comment. There’s no agreement on the ideal number of hashtags for a post. While Instagram itself suggests using 3 to 5 hashtags per post, the research of Fanpage Karma discovered the more hashtags you use, the better performance you get. On the other hand, the study of Socialinsider and Quuu says that the number of hashtags in a post should depend on the size of your account. So, how many photography hashtags you use is up to you and your niche. Experiment with different numbers and track what performs better.
- Hashtag variety: Hashtags can be categorized into high-frequency (over 1 million posts), medium-frequency (100 thousand to 1 million posts), and low-frequency (less than 100 thousand posts). Mix hashtags of different frequency in your Instagram post. For example, use 25% of the most popular, 35% of medium-frequency, and 40% of rare hashtags relevant to your niche. High-frequency hashtags are very competitive, making it difficult to get noticed. That’s why adding medium- and low-frequency hashtags can increase your chances of being seen by users.
- Hashtag placement: You can add hashtags either in your post caption or as a comment. Where you want to place them depends on the size of your account. For accounts with fewer than 100,000 followers, Search Logistics recommends adding them in captions. Larger accounts might benefit from placing hashtags in the first comment.
Now that you know how to use Instagram hashtags, let’s move to the photography hashtags themselves.
In this section, we’ve listed the best Instagram hashtags for photographers, categorized by niche. In the next section, we’ll share three strategies to get more clients by using photography hashtags in your Instagram posts.
We’ve divided Instagram hashtags for photographers into the following categories:
Within each category, photography hashtags are further divided by frequency based on the number of Instagram posts with them:
- High-frequency hashtags — over 1 million posts.
- Mid-frequency hashtags — 100 thousand to 1 million posts.
- Low-frequency hashtags — less than 100 thousand posts.
Choose the category that suits your niche, then copy and paste the photography hashtags from the category into your posts.
Here are 30 of the best landscape photography hashtags for your Instagram posts. Copy the ones you like and paste them into your posts.
#landscape #landscapephotography #landscape_lovers #landscape_captures #landscapehunter #landscapephoto #ig_landscape #beautifullandscape #nature #wildlife
#landscapeshot #landscape_love #landscapephotos #explore_countryside #loves_landscape #winterlandscape #instalandscape #watercolorlandscape #landscapelighting #icelandscape
#ruralarea #countrysideviews #watercourse #landscapephotography #landscapes_obsessions #landscapewatercolor #landscapenature #landscapephotographers #landscapelife #landscapegarden
If you’re sharing portraits of people on Instagram, these photography hashtags below are perfect for your posts.
#portraitphotography #selfportraitphotography #portraiture #portrait_vision #portrait_shots #portraits_ig #pursuitofportraits #portraitoftheday #discoverportrait #good_portraits_world
#portraiturephotography #portraitsphotography #photographyportrait #portraitphotographys #artofportraitphotography #portrait_shooterz #portraitlove #portraits_life #animalportrait #theportraitcentral
#portraitephotography #portraitfashionphotography #portraitblackandwhite #portraitfamilyphotography #portraitperfectionphotography #portraitblissphotography #portraitstudiophotography #artisticportrait #portraitmodephotography #portraitgirlphotography
Grab the following 30 good hashtags for photographers that work well for posts with film camera photos.
#filmphotography #35mmfilmphotography #fujifilmphotography #filmisnotdead #fujifilm #filmcamera #filmcommunity #filmphoto #35mmfilm #ishootfilm
#filmphotographyproject #filmphotographyday #blackandwhitefilmphotography #colorfilmphotography #filmshooters #filmlover #filmisbetter #filmneverdie #film35mm #filmnotdead
#filmlovephotography #filmstreetphotography #filmweddingphotography #filmnoirphotography #filmcameraphotography #film35mmphotography #filmaddictsphotography #filmstylephotography #photographyonfilm #filminspiredphotography
If you create street photography, copy and paste the hashtags below into your Instagram posts.
#photostreet #streetphotography #35mmstreetphotography #urbanstreetphotogallery #ig_streetphotography #streetphotographerscommunity #streetartphotography #streetphotographyworldwide #streetphotographer #streetphoto_bw
#streetlevelphotography #photographystreet #streetphoto_art #streetphotographybnw #streetphoto_color #urbanstreetphotography #streetphotographytribe #minimal_streetphoto #streetphotographyintheworld #streetphotographylife
#streetlifephoto #streetstylephotography #streetfeetphoto #streetphotobw #streetcolorphotography #streetphotoclub #streetnightphotography #streeturbanphotography #streetsartphotography #streetviewphoto
Below, we’ve listed hashtags you can use for nature photography in your Instagram account.
#naturephotographer #naturephoto #photonature #naturephotography #naturephotos #nature #naturelovers #nature_brilliance #mothernature #natureshots
#naturephotographers #youngnaturephotographers #photographienature #naturephotograph #naturephotographylover #photonaturemacro #naturephotoportal #naturephotography📷🍃 #naturephotographyday #beautifulnaturephotography
#photographernature #photomacronature #photographersofnature #photoinnature #photoofthenature #naturephotographersofinstagram #photographyofnature #natureandwildlifephotographer #natureloversphotographer #photoshootinnature
Use our top product hashtags for photographers, organized by different frequency categories.
#productphotography #productphotographer #product #productdesign #beautyproducts #newproduct #naturalproducts #ecofriendlyproducts #haircareproducts #qualityproducts
#productphotographystudio #productphoto #photoproduct #productphotoshoot #productshoot #localproduct #cleaningproducts #veganproducts #naturalproduct #productshot
#productstylingandphotography #productsphotography #productphotodaily #productlifestylephotography #productphotos #productadvertisingphotography #productstilllifephotography #productfoodphotography #photoshootproduct #creativeproductphotography
If you shoot male or female models, check out the hashtags below. Copy and paste them to posts with your photos.
#model #modeling #modelphotography #photomodel #fitnessmodel #fashionmodel #modelephoto #modelphoto #modelphotoshoot #modelshoot
#photographymodel #malemodelphotography #photoshootmodel #photographymodel #modelphotographer #photomodels #modelphotos #modelslife #modelboy #modelshooting
#modelsphotography #modelsphotoshoot #photographycutemodel #modelweddingphoto #modelfashionphotography #photographyteenmodel #photographermodel #photoshotmodel #femalemodelphotography #photogenicmodel
Explore the top artistic tags for photographers that we’ve collected for you below. Use them for photos that tell a story.
#artisticphotography #fineart #photoart #photographyart #artist #fineartphotography #artphotography #artworks #fineart_photobw #artdaily
#fineartphotographer #artpiece #art_dailydose #artaddict #artisticexpression #artspace #photoinspiration #photographyartistic #artisticphoto #photoartistic
#artisticweddingphotography #artisticphotoshoot #artisticfashionphotography #gothicartisticphotos #artisticalphotography #artistickphoto #artisticphotofcreative #artisticfamilyphotography #artisticimageryphotography #artisticphotographygallery
Here are 30 of the best hashtags for beauty photography. Pick the ones you like and add them to your Instagram.
#beautyphotography #beautyphotographer #instabeauty #naturalbeauty #beautycare #beautyaddict #beautyful #beautymakeup #cleanbeauty #blackbeauty
#beautyphoto #photobeauty #beautyphotoshoot #beautyindustry #beautyshot #beautybeyondsize #beautyandbrains #beautyshooting #beautytime #beautyface
#beautyproductphotography #beautyeverywherephoto #photographybeauty #beautyportraitphotography #beautymalephotography #photosnaturebeauty #beautyindarknessphotography #photographybeauty #photogenicbeauty #beautyphotographylover
For photographers who post family photoshoots on Instagram, the hashtags below will work great.
#familyphotography #familyphoto #happyfamily #familyphotographer #familyphotos #familyphotoshoot #familytime #familyfirst #familyfun #familylove
#familyshooting #documentaryfamilyphotography #lifestylefamilyphotography #photofamily #familyshoot #familyphotosession #familyphotojournalism #fallfamilyphotos #familytradition #familyislove
#familylifestylephotography #shootingfamily #familybeachphotography #familystudiophotography #familychristmasphoto #photobookfamily #familydocumentaryphotography #photogenicfamily #bestfamilyphoto #savefamilyphotos
Now that you’ve found the right photography hashtags for your Instagram posts, you’ll want to know how to use them most effectively. Here are three tips.
As we’ve mentioned, using photography tags will help you attract a new audience. Many of these users won’t be familiar with what you do and will want to learn more about you. Some may even want to book a photoshoot.
To make it easy for users to learn about what you offer and book your services, you need a single hub where they can do everything. A link in bio page is perfect for this. Place a link to your link in bio page in your Instagram bio so users can easily find it.
By opening your link in bio page, users can find out the necessary information about you, learn about your services, view your portfolio, and book a photoshoot. All from a single link in bio page.
Here’s what would be good for the photographer to add to their link in bio pages:
- Portfolio: Here, you can showcase your best photos in the niche you specialize in.
- Pricing plans: You can list your prices for different services, what they include, and their cost.
- Testimonials: Testimonials include positive feedback from clients who have used your services and were satisfied.
- A contact form and booking button: In the form, you can ask potential clients to provide their name, email, phone number, desired date, and location for the photoshoot.
- FAQ: Here, you can answer frequently asked questions from your clients and address their concerns.
- Links to your social media: By sharing links to all the social media you use, your audience can choose the platform that works best for them to stay connected.
A link in bio page will save you time and effort in messaging with every potential client, provide them with information they would like to know about you, and allow them to order your services from a single page.
Here’s what a photographer’s link in bio page can look like.
We see that the photographer shared information about what she does and showcased her portfolio (screenshot 1). She has also listed her pricing plans (screenshot 2), answered frequently asked questions of her clients, and added testimonials from satisfied clients (screenshot 3).
You can see the full version of this photographer’s link in bio page by following this link.
The link in bio page shown above was created using Taplink. Taplink is a great tool for creating link in bio pages because it:
- Allows you to create a link in bio page in 15 minutes.
- Doesn’t require any coding or web design skills.
- Instantly loads link in bio pages on any device.
- Allows you to customize every element of your link in bio page to fit your style and needs.
Now let’s see how you can create such a link in bio page for a photographer in just 15 minutes. Here’s a quick guide:
- Sign up for Taplink.
- Choose a template from the library.
- Customize your link in bio page. Read our guide where you can find detailed instructions on creating a photographer link in bio page.
- Create a link to your link in bio page.
Add the link to your new link in bio page to your Instagram bio. If you’re on other social media, including social media for photographers like 500px, Flickr, or Behance, add the link to your link in bio page there as well. This will make it easier for your audience who uses these platforms to view your work and order your services.
Implement branded photography hashtags that are unique to your business. Posts tagged with generic photography hashtags can easily get lost among other users’ posts. On the other hand, if you use your branded tags, your audience can instantly find your content and get to know it better by tapping your hashtag.
Your clients can also use your branded hashtags in their Instagram posts. For example, if your clients share photos you’ve taken for them, ask them to add your branded hashtag to the captions. Regularly using your branded hashtag will increase your audience reach, which can result in more users wanting to learn about you and become your clients.
You can also create branded hashtags to categorize a specific style of your photos or run a contest. For example, you can create #[your brand name]b&w to unite black and white photos. Or use #[your brand name]contest if you’re running a contest.
Switch to a Business account on Instagram if you haven’t done so yet. Business accounts give you access to Instagram Insights, where you can track the performance of each of your posts. With Insights, you can track how many users saw your post, including the reach of your post from hashtags. If the reach from hashtags in a certain post is higher, consider using these hashtags more often. However, you shouldn’t use the same hashtags in every post, as Instagram’s algorithms may consider this spam.
Remember, you need to pay attention not only to the reach of posts but also to engagement. High reach doesn’t always mean a hashtag is effective. Sometimes low-frequency hashtags can lead to less reach but more engagement, including likes, comments, and profile visits.
Using hashtags on Instagram can help you attract a new audience and potential clients. Use the photography hashtags we’ve shared, experiment with their number and frequency, create your own photography hashtags, and track the performance of hashtags.
To make it easier for a new audience to learn about you and book your services, create a link in bio page. This page can include your portfolio, pricing plans, testimonials, a booking form, and more. To create it, use Taplink. With Taplink, you can design a professional page in just 15 minutes using ready-made templates.