How to link your Instagram and Facebook pages

Julia Moore
In this article, we give a detailed instruction on how to link your Instagram and Facebook pages through the app or a computer. When you connect them, you can add posts on them simultaneously. Moreover, users will get notifications that some of their friends have just joined one of these social networks.
Reading time — 4 minutes

Why link your Instagram and Facebook accounts

Instagram has a feature that allows you to connect your Instagram page to Facebook. But what for? Let's try to figure it out.

Linking Instagram and Facebook accounts have several benefits:

  • Creating location on Instagram. If you wish to create your own geotag, firstly, you have to sync Instagram and Facebook pages.
  • Content duplication: from the linked Instagram to Facebook accounts and vice versa.
  • Promotion of an Instagram profile. Users can create ads with Ads Manager on Facebook if the accounts are connected. Read about how to promote your Instagram account in our article.
  • Password recovery for synced Instagram and Facebook profiles.

How to link your Facebook to an Instagram account

Let's move on to the practical part of the article. You can link your Instagram to a Facebook page in the app. 

  1. Open Instagram and tap the three lines in the top right. 
  2. Go to Settings.
  3. Find Accounts Centre. 
  4. Set it up.
  5. Tap Finish Setup.
If the Facebook app isn't installed on the phone, the browser version will open. Enter your username and password from your Facebook account and tap sign in to complete the connection.

How to link your Instagram to a Facebook page

You can also sync your accounts starting from the other platform. Go to the Facebook Business Suit to link your Instagram page. You can do this both from the phone or a computer browser. Follow the steps:

  1. You need a Business profile on Facebook to link your Instagram to it. Create a new page or use an existing one and tap Business Suite.

02. Choose Settings.

03. Hit Instagram Connection.

04. Tap Connect Instagram.

How to connect an Instagram business page to Facebook

Now we will connect an Instagram business page to Facebook. For instance, you may need this to create a location on Instagram.

Actually, all you need is to switch your Instagram account type and then link it to your Facebook page.

Pay attention! You need a Creator or Business account to connect it to Facebook. This feature isn't available on the personal profile.
  1. Open the Instagram app on your smartphone and tap Edit Profile. 
  2. Switch to Professional account.
  3. Follow all the steps.

How to unlink Instagram and Facebook: 2 ways

If the Facebook page was blocked, or you decided to change the account, so, just unlink the previous account from Instagram. There are two ways to do this.

Via Instagram

  1. Open the app on your smartphone and go to Settings. 
  2. Go to Account and tap Linked Accounts. 
  3. Select Facebook. 
  4. Hit Unlink Account.

Via Facebook

  1. Go to the settings of the Facebook business page. 
  2. Tap the Instagram section. 
  3. At the bottom of the page there is a Disable Instagram account option. 
  4. Click Unlink.

I can't link my Instagram and Facebook accounts. What should I do?

Sometimes users face a problem: an Instagram account won't link to Facebook. What should you do in this situation?

We offer 3 solutions to the problem:

  • Once again, check whether you are entering the username and password from the accounts correctly during the synchronization.
  • Restart your smartphone and try to sync your Instagram and Facebook accounts again. Look in the Instagram settings, you may have already linked another account.
  • The list of social networks shows which profile you've already connected to.

If you are still in trouble, feel free to write Instagram Support.

We advise you!

Usually, people link Instagram to Facebook when they wish to promote their accounts, get more followers, increase sales, etc. So we want to advise you to use a link in bio tool, Taplink, that helps you to create an amazing landing page in a couple of minutes. This is a tool where your clients can get all the crucial information about you or your business: location, working hours, links to other social networks and messengers. 

Which way of connection Instagram to Facebook seems to you the most convenient? Write in the comments below!