How to sell workout plans online — 3 steps

Content Marketer and Writer
Updated 13 June, 2024
Julia Moore
Content Marketer and Writer
So, you've studied growing muscle mass and burning fat inside out, and now you want to make the knowledge bring money. Well, good news, you can make wealth if you sell workout plans. This is an extremely profitable passive income. Follow the guide instructions to make it work out.
Reading time — 6 minutes

It takes just 3 steps to start selling your workout program. The steps are explained below.

Step 1. Create a workout plan 

When you are launching, you sell your workout plan to your followers. And you can sell more if you make a plan that meets your followers':

  • Interest and needs. Find out what posts your followers like more. These may be posts about weight loss, muscle gain, stamina improvement, etc. Thus, you can know what goals your program should help people to achieve.
  • Physical performance. Consider the loads your followers can manage. They may be newbies with low physical performance who need workout programs with little physical loads. And they may be amateurs who have already trained their bodies quite well, they need a program with heavier loads to get progress.
  • Understandable. Make instructions clear, avoid complicated terms, and explain exercises in detail.

Once you have created a workout plan, design it in a downloadable file that you can sell.

Step 2. Create a website for selling your workout plan

The next step is creating a website where you can sell your workout plan. You can do this in a website builder. We use Taplink to explain the steps. It has advantages over other web builders:

  • No coding skills are required. Taplink provides ready solutions. You only need to choose a template from the Sport category to create a website for selling your workout program.
  • No transaction fee. You don't pay Taplink for selling your workout plan.
  • Sales all over the world. You have a choice of 50 payment providers, which allows your followers to make payments and allows you to accept payments all over the world.

Let's see how to create a website for selling workout plans on Taplink like this:

Catalog with workout plans on a TaplinkOpt-in form on a Taplink page made for selling workout programsSection describing the workout plan author

1. Choose a website template

First of all, sign up on Taplink. Then, choose a template:

  1. Switch to the Landing pages tab.
  2. Choose the Sport tab.
  3. Choose a template. We use this template.
  4. Tap Choose.
Choosing the Landing page tab in the Taplink libraryChoosing a page template in the Sports category on TaplinkTapping the Choose button in the Taplink preview mode

You will see your website in the Taplink editor, where you can upload your workout program.

2. Add your workout plan

You need to upgrade your plan on Taplink to Business to be able to sell a workout plan. The plan opens access to the Digital products block that you need to add to your website:

01. Tap Add block.

02. Choose Digital products.

03. Tap New product.

Tapping Add block in the Taplink editorChoosing Digital products on the list of Taplink blocksTapping New products in the Digital products settings

04. Upload a cover.

05. Add the workout plan name.

06. Set the price.

07. Optionally, add the compare-at price.

08. Tap Add file.

09. Tap Upload file.

Adding a cover, name, and prices for a workout planTapping Add file when adding a workout plan to the digital product blockTapping Upload file when adding a workout program to a Taplink

10. Tap the uploading button and choose the workout plan file on your device.

11. Tap Add file.

12. Add the description.

13. Optionally, change the button text.

14. Tap Save changes.

Uploading a workout plan file to a TaplinkTapping Add file in the workout program uploading menuAdding the description, editing the button text and saving changes in the block settings

You can read a detailed guide on adding a Digital product block here.

That's it, you've uploaded your workout plan for sale. Next, we set up your site for accepting money.

3. Connect to a payment provider

You need to connect to a payment provider to accept money for your workout plan. On Taplink you have a choice of 50 providers — connect one or several ones in your Taplink account settings:

  1. Tap Add payment provider.
  2. Choose a provider.
  3. Follow the instructions for connecting to the provider you have chosen.
  4. Tap Save changes.
Tapping Add payment provider in the Taplink account settingsChoosing a payment provider on the listSetting up a payment provider and saving changes

Here you can read a detailed guide on connecting to a payment provider on Taplink.

With a connected payment provider, your site is set for selling your workout plan. A few final touches left — let's get to the site customization.

4. Customize your website 

You can edit your page content: edit texts, upload your pictures, add your contact details and links, etc. so that they tell your followers about you and your workout plan.

You can also add more content. Taplink has 20 blocks for this, you can see them in the screenshots below:

The first 12 Taplink blocks on the listThe last 12 Taplink blocks on the list

Here you can find step-by-step guides for adding these blocks to your website for selling workout plans.

5. Publish your website

After customizing your site, the only thing left is publishing your site so that you can share it with your followers:

  1. Tap continue.
  2. Write the unique part of your website URL.
  3. Tap Connect.
  4. Tap Copy link.
Tapping the forward arrow in the Taplink editorConnecting a unique URL to a TaplinkCopying a Taplink link

Now your website is ready for selling your workout plans.

Step 3. Market your workout plan on social media

Social media is the perfect place to find clients. Start with selling your workout plan to your followers and gradually expand the audience:

  • Add the website link to your bio on Instagram, TikTok, and other social media profiles so that users can get to your site and buy your workout plan.
  • Post about your workout plan. Tell your followers what fitness goals it helps to achieve and highlight the plan's advantages and features like fast results or exercising without exhausting.
  • Link to your website in your posts. On Instagram and TikTok direct your followers to the link in your bio and add the link sticker in Stories. On most other social networks you can add the clickable link right to your posts.
  • Chat with your audience in the comments. This is a good way to get new followers which means new customers.

Follow these tips and you will start making money by selling your workout plan.


If you still have questions about selling workout plans, look for the answers in this section.

Can you sell workout plans without being certified

You can sell workout plans without being certified. However, certification can increase your followers' trust, which is one of the reasons that make followers buy.

How much to charge for an online workout plan

Set a reasonable price for your workout plan to sell more:

  • Find the average price. Check your rivals' prices for similar workout plans and find the average figure. This is the price to start with.
  • Increase the price. If you can prove that your workout plan is better than the average plan that your rivals sell, you can increase your price.

What is the best website to sell workout plans

Your own website is the best website where you can sell workout plans. You can create your site on Taplink. We explained here why you should sell digital products on a website made on Taplink.

The bottom line

Now you know how to sell workout plans, it takes only three steps:

  1. Create a workout plan. Create a plan that can help your followers to achieve their fitness goals.
  2. Create a Taplink site. Upload your plan there and set the price. 
  3. Market your workout plan. Add your Taplink site link to the bio in all your social media accounts and post about your plan.