Instagram video formats and specifications

Content Marketer and Writer
Updated 13 May, 2024
Julia Moore
Content Marketer and Writer
Users upload photos, videos, as well as start live streams on social media. When adding a video to Instagram, its format automatically converts. You can make videos on any type of gadgets. In this article, we talk about the requirements for publishing video to the feed or in Stories and Reels. Let's see what specifications to choose.
Reading time — 4 minutes

Requirements for uploading videos on Instagram

Instagram supports most of the common video formats of mobile devices. When you upload files via your phone or tablet, there won't be any problems.

But if you use professional shooting equipment, you have to check your video for meeting the Instagram specifications. There are requirements for the should be of the file type, resolution, dimensions, bitrate, and shooting quality.

Instagram Stories

Vertical video format is the best to use in Instagram Stories. No doubt, you can upload a horizontal video, but it will be too small and take only the center part of the screen.

These are the format and specs for videos in Insta Stories:

  • total length: no more than 15 seconds for 1 Story or 60 seconds for the video that will be cut off in 4 parts.
  • file type: MP4, MOV;
  • audio parameters: 128 kbit/s, stereo sound; 
  • dimensions: 1080 x 1920 pixels; 
  • aspect ratio: 9:16;
  • video codec: H.264;
  • video size: up to 2.3 GB.
Dimension and aspect ratio of an Instagram story

A high-quality image positively affects your Instagram account and attracts new followers. Don't post blurry videos, check the sound quality before publishing. We wrote a full guide on Instagram Stories size & dimensions that you can use to make sure you post a good photo or video.

In-feed videos

In 2021, Instagram retired its IGTV feature. At the same time, the limit for in-feed videos was increased to 60 minutes.

In the Instagram feed, it doesn't matter what video format you use — horizontal or vertical. Both of them are suitable. The app allows you to choose the type, add filters, and work with the music.

But if you want the best option,  then choose a horizontal one. Then, followers will see the caption while watching your post. Besides, Instagram won't crop or compress a video of this format.

A vertical video occupies almost the entire screen. A part of the video may be cut off. The caption is partially hidden and looks unfinished. On small displays, Instagram videos of this format may not be displayed correctly, completely covering the like button and the text.

Requirements to consider before posting a video to the Instagram feed:

  • total length: up to 60 minutes;
  • file type: mp4, MOV;
  • audio parameters: 128 kbit/s, stereo sound; 
  • dimensions: from 1080 x 608 pixels (landscape) to 1080 x 1350 pixels (portrait);
  • aspect ratio: from 1.91:1 to 4:5;
  • video codec: H.264;
  • the size limit depends on the length of the video. If the video runs for less than 10 minutes, its size should not exceed 650 MB. If the video takes 60 minutes of time, the size is limited to 3.6 GB.
Colored area on a screen that a video with horizontal aspect ration and dimension takes in the Instagram feedColored area on a screen that a square video takes in the Instagram feedColored area on a screen that a square video takes in the Instagram feed

Instagram Reels

Reels started in the 2021 year. The developers were inspired by TikTok, so they decided to implement short multi-clips as a new format of videos on Instagram.

Reels look like Instagram Stories, this video format has the same dimensions, aspect ratio and other specifications.

Video format and requirements for Reels:

  • total length: no more than 60 seconds;
  • file type: MP4, MOV;
  • audio parameters: 128 kbit/s, stereo sound;
  • dimensions: 1080 x 1920 pixels; 
  • aspect ratio: 9:16;
  • video codec: H.264;
  • video size: up to 4 GB.
Instagram reel’s aspect ratio and dimension
Please note: all videos are converted via Instagram. If the requirements are met, the video will be published in high quality and without errors.

The best video format for Instagram

The best format and specifications for an Instagram video depend on the type of content. You can find the requirements you should follow in the table below. 

StoriesIn-Feed VideosReels
Length<15 seconds for 1 Story or <60 seconds for a long video.<60 minutes<60 seconds
File typeMP4, MOVMP4, MOVMP4, MOV
Audio parameters128 kbit/s, stereo sound128 kbit/s, stereo sound;128 kbit/s, stereo sound
Dimensions1080 x 1920 pixelsfrom 1080 x 608 pixels (landscape) to 1080 x 1350 pixels (portrait)1080 x 1920 pixels
Aspect ratio9:16from 1,9:1 to 4:59:16
Video codecH.264H.264H.264
Video size<2.3 GB<10-minute video — 650 MB; <60-minute video — 3.6 GB<4 GB
Please note: if format and other requirements are violated, an error will be displayed when you upload or a user loads your video on Instagram.

Dimension is a vital parameter for Insta videos. When shooting them, set the optimal settings or convert videos using programs:

If the video file doesn't fit the parameters, Instagram may automatically compress it. After that, the sound and picture quality will deteriorate.

By the way, you can easily download a video from Instagram. Use Instagram Downloads.

Let’s recap

High-quality videos have a positive effect on the reach of your Instagram blog and its popularity. That's why you should use the best format and specifications, check the image and sound quality when uploading a video to Instagram. Remember about the requirements for posts, Stories and Reels.

Use third-party conversion applications. This will help to increase the level of your account and attract new users. Moreover, read how to create stunning Instagram videos