How to get content for a travel blog?

Content Marketer and Writer
Updated 01 April, 2024
Julia Moore
Content Marketer and Writer
If the only post ideas for your travel blog that come to your mind are descriptions of certain tours, then this article is for you. Read it to know how to get content for tourism social pages and websites. We have plenty of examples that are good for growing on Instagram and other platforms! And we'll also give you a ready-made content plan with examples and recommendations.
Reading time — 9 minutes

Peculiarities of travel blog content marketing

If you want more customers, likes and comments, you should understand your target audience and adapt to it. Three components are vital when you are creating a marketing strategy. If you want to get good content for your travel blog, you should remember: 

  • A good visual content isn't about a vague photo of a ticket or a stock image of a bag at the airport. It's about real pics of sea shore or the view from the hotel balcony. Show the places where you offer to go to, and when people look at the photos, they will already be there mentally. The more photos in one post, the more your audience may want to get to the place where the pictures were taken.
  • The feeling of comfort is what people expect from vacation. All what they want is to buy trip tickets and relax without thinking about self-registration of life insurance, entertainment payment, collecting a bulk of documents, etc. Consider it when decide on the post idea for your travel blog. Tell users that you take care about every nuances. All that clients need is a passport, clothes and a good mood.
  • Clear offer is a comprehensive story about the tour, not 3-4 paragraphs of information about the Maldives or Turkey. People don't like to read information that's not relevant to them or write to direct to clarify the travel costs. If you continue to waffle and don't mention such nuances in your travel blog, as cost, nourishment and accommodation, the audience will go to your rivals.
  • If you have a travel blog on a website and you use Instagram to drive traffic there, add blog post links to your Instagram profile. Let users easily find specific sections and posts, your YouTube blog and what other pages they may need. 

Travel blog post ideas

Tours promoting

Content type: selling.

The most popular and simple post idea for your blog is a particular offer description. You can write in the post where customers can travel and how much it will cost. Sometimes such content takes up the entire feed, and this is enough to receive applications from social networks. Just tell in detail about a particular excursion, so that followers have almost no questions.

If you're about to offer a last-minute ticket, mention it in the first paragraph. This travel blog content will bring you a lot of customers. Probably, some of your followers are ready to hit on vacation right now or looking for a way how to save money and intentionally tracks last-minute tours. 

If you have a lot of offers, make compilations to avoid being tangled up. Join together tours on some grounds and offer, for instance, weekend getaways or the cheapest tours to the sea.

Feedback in your blog and socials

Content type: selling.

Show that people tell about you. And show what exactly they tell. These posts are extremely beneficial for your travel blog, so use this content idea from time to time.

It makes your potential clients to order, as they realize that you organize good trips. So don't hesitate to post feedback. It will be perfect, if you accomplish people's opinion with photos or Instagram Stories to prove their words.

Now that you've got the content idea for your travel blog, you are probably interested in its realization. Place some feedback in Stories and add it to "Highlights", so users can trust you. Read how to add a story on Instagram in less than a minute. This way, all guests of your profile will be able to see what clients are saying about you. Some of them can be added in posts. You can use any format — screenshots of dialogues, or even whole happy end stories.

Interesting facts about travels and tourism

Content type: informational.

I like this post idea most of all. It's always relevant, and it piques interest of users in your travel blog. Telling about a place to go, even if it's the scams they may face there, you may make users want to go there.

Tell amazing facts about this destination. Those who haven't yet decided where to go can request you an order a tour there. You can tell anything you want: for instance, about buildings or attractions located in the city or near the hotel.

More often, this type of content is used for certain attraction or phenomenon, for instance, about grandiose Carnival in Brazil, ancient Tunisian Colosseum or incredible facts about Baikal. Additionally, use an Instagram carousel post to offer your potential clients a list of vacation spots that are worth visiting for those who're going to a particular city, or attractions, united by some attribute.

Hints & Tips for tourists

Content type: informational.

This post idea is very close to the previous one. And it will work in your travel blog perfectly too. When people go to an unfamiliar place, they may unconsciously worry about how to do everything right. Or they may be calm unless some problems, for example, absolutely unknown to them rules of behavior in a foreign country and punishment for their violations. Give them helpful tips: what they should pack, what to wear so as not to shock the locals, or how to withstand the flight easily.

You may also get users warned about possible travel problems in advance with this content in your blog. Tell your followers how to make their vacation safe. That will show that you care about each of your potential and real clients, and your main goal is to organize a paradise vacation for them. Moreover, such content can increase the level of engagement through comments, likes and reposts.

You can simply give advice about some situations in your posts, or you can serve them up in an ordinary way. The ideas is to try to make humorous content. Alternatively, start a regular content section in your travel blog — answers to questions — and on the base of followers' comments write posts. This way you'll regularly get ideas for new content, and your audience will see that you hear everyone. It will up loyalty to the travel agency.

Show vacation spots in your blog

Content type: informational.

Now, one of the most obvious type of content for a travel blog. Show what places you offer as vacation spots. Followers see photos in the Feed and imagine themselves already there on a sunbed by the pool with a cocktail in their hand. You can merely post photos or videos in Reels to bring clients to a particular tour to the place. Then showing vacation spots can be as a selling content.

This travel blog post idea may be diversified. Use various types: post photos that clients send you. These are "live" photos that can attract an audience. Or tell about the conditions of living in a particular hotel and show it so that followers want to get there.

Interactive content in your travel blog

Content type: engaging.

Try an interactive post ideas in your travel blog, when you offer followers some simple game, and they leave comments under the publication. Make a couple of puzzles, publish a crossword or something like that. Participation in such a game won't take much time for the audience, and therefore people can leave comments. The more comments, the higher the engagement and the greater the organic coverage of the posts.

Interactive travel blog content is also questions for followers. Ask them which resort they liked, what they brought from their vacation, or how they feel about a particular hotel. This will help not only to get comments with answers, but also to collect feedback from the audience and use the information received in marketing.

News posts ideas for travel pages

Content type: informational.

Current situation is a great source to get content for a travel blog. It may be global or local. As a representative of the industry, you keep an eye on exactly what can affect it. Inform your followers about all crucial news so that any changes don't come as an unpleasant surprise to them. Now it is vital to post information about the new restrictions: tell them where it is now impossible to fly at all, and where tests or COVID-19 certificates will be required.

Information about changes can also act as an adjacent format. It seems that you're telling the news, but additionally it seems that you're giving useful advice on how to act now. People save and repost publications in your travel blog, and you get higher engagement.

Benefits of choosing your travel agency

Content type: selling.

This travel content is for those, who want to offer discounts or some kind of promotion. Just tell about them on your blog. This motivates those who want to save money to contact you.

Ready-made content plan for a travel blog

You can stop on posting only tour offers in the profile, as it doesn't influence adversely. And you can make the content more diverse, so that people visit the account not only when they want to go somewhere, but also to read useful information.

We suggest you a ready-made content plan made that will close the question of how to get content for your travel blog once and for all. If you post on Instagram, you can make posting even easier with the Instagram scheduling feature.

We've prepared a content plan template for travel agencies. There are various post ideas for your travel blog. Click on the link, save a copy and refine it as you like. You can publish posts less and more often, only about tours or only about breathtaking places.

You can add other posts to your content plan. Here are 20 Instagram post ideas you should try. Due to this, you will be able to stand out from the competitors, which means that you will attract more followers and increase your sales.

Travel content marketing tips

  1. Ask for permission to publish customer feedback before you post it in your travel blog. This is more crucial here than in other niches, as people can report confidential information in correspondence or show themselves, children, and spouses in photos. It is better to spend an extra 5 minutes and clarify the possibility of using Stories or a photo, than then deal with a dissatisfied client.
  2. Add your contacts to every (or almost every) post. This way you won't definitely lose an involved audience: people who've already decided to fly to the sea this weekend and want to quickly arrange a trip. They won't have to go to the links or search for how to contact you. They will be able to see the hotel room in the post and call you for booking. 
  3. Stay in touch always or as often as possible during the day. That's especially vital during selling last-minute tours, when potential clients want to deal with all the issues here and now. You will be silent for half an hour – most likely, they will go to the competitors.