What is Linktree and how does it work?

Content Writer
Updated 04 September, 2025
Regina Davis
Content Writer
Learn what Linktree is, what Linktree does, and how it works. Review its pros and cons and whether it’s right for you or if you should better use an alternative.
Reading time — 4 minutes

Linktree: what is it?

Linktree is a popular link in bio tool. Linktree works as a link aggregator, helping you to create a mini page with links to external platforms. For example, if you are an influencer or promote your business on social media, you can create a Linktree page and add links to your other socials, your website, online store, or blog to your page.

Linktree also supports forms, music, videos, and digital products in addition to links.

Here are examples of real Linktree pages.

Social media influencer’s link in bio page created with LinktreeA Linktree link in bio page of a digital artist and streamerContent creator’s website built with Linktree

What is Linktree for?

People use Linktree as a link aggregator for social media, such as Instagram or TikTok. It allows people to bypass the link limitation in social media bios and promote as many links as they want.

Musician’s Instagram profile with a Linktree link in her bioMusician’s link in bio page that opens by following the Linktree link on Instagram

Remember that Linktree can’t create a complete website for you. With it, you can’t describe yourself or your business in detail, list your services and their prices, or your advantages. If you need a website, you’d better try a tool alternative to Linktree.

What are the pros and cons of Linktree?

Let’s start with the pros:

Quick setup: With minimal adjustments, creating a page takes about 5 minutes. You need to pick a pre-made theme and add your links.

Unlimited number of links: You can add as many links to your page as you would like.

Built-in analytics: Linktree provides basic stats like views, clicks, conversion rate, traffic sources, visitor location, and devices.

Free plan available: It includes essentials such as free themes, links, forms, videos, and digital products.

QR creation: With Linktree, you can create a QR code for your page and use it on printed materials or physical surfaces.

Digital product sales: This tool allows you to add guides, courses, or digital downloads to your page and sell them. However, this is available for a few countries.

The disadvantages of Linktree are:

Button-based content: Content is displayed as buttons, requiring an extra click for access. Displaying content in full is only available on the two highest-priced plans.

No templates: Without ready-made templates, you have to handle the content and page design yourself, as there’s no pre-built solution where you can simply replace images and the name of your business.

Limited design options: Only 12 themes, basic settings for button style, text color, and font are available.

Few content blocks: Linktree is mainly for links. Other blocks include a form, video, music, digital products, and text.

No custom domain: Linktree provides only the default https://linktr.ee/yourusername domain, no matter what plan you select.

Sales commission: Selling digital products requires paying a fee per sale. It reaches 12% depending on your plan.

English-only interface: The Linktree interface is not available in any language other than English.

Is Linktree free?

Linktree is available both for free and on paid subscriptions. More on Linktree pricing.

Here are the main features of Linktree’s free version:

  • 8 free themes.
  • Basic design customization like text, button, and background colors, or button shape.
  • Analytics for views and total clicks.
  • A 12% commission on digital product sales.

With the free plan, all the content you add to your page appears as buttons only.

Linktree pricing

There are 4 pricing plans in Linktree.

PlanHow much per monthKey features
Free$0Links, 9 themes, basic design settings, QR code, 12% commission, views count, total clicks rate
Starter$10Everything on Free + animation, Linktree logo removal, 9% commission, individual link analytics, device-based analytics
Pro$20Everything on Starter + 3 other themes, all other design settings, forms, location-based analytics, conversion tracking
Premium$50Everything on Pro + 0% commission, integration connection
Four pricing plans of Linktree with their names, descriptions, prices, and features

What is better than Linktree? 

If Linktree doesn’t meet your needs, consider Taplink as an alternative to Linktree. Taplink is not just a link in bio tool but a complete website builder.

Pet beauty salon’s website created with Taplink as a Linktree alternativeBeauty studio’s page built with the Taplink website builderNutritionist’s page created with the Taplink link in bio tool

This tool works for any business, including offline, online, or influencers. Taplink is similar to Linktree, but you get more features:

AI builder to create a website in 1 minute.

60+ templates where you only need to replace images and text.

20+ content blocks, including pricing plans, price lists, maps, and countdown timers.

Advanced design settings allowing you to divide a page into sections, change the layout of each element, and more.

0% commission fees from Taplink for selling digital products.

Prices 2x lower with a free plan available. More on pricing.

Compare Taplink with Linktree at a glance below.

LinktreeTaplink
AI page builder
Templates60+
Themes12400+
Content blocksLinks, text, images, videos, music, forms, a map, an FAQ, digital productsEverything from Linktree + image carousels, a countdown timer, price lists, pricing plans
Design settingsBasicAdvanced
Custom domain
Built-in analytics
QR code
Digital product selling features
Sales commission0–12%0%
Interface languages1 (English)15 (English, German, Indonesian, etc.)
Pricing$0–50 / month$0–8 / month

If you like Taplink and would like to try it, sign up here.

Use the AI builder or select a template from the library for your niche to create a page.

And this guide will help you create a page step-by-step if you have any questions.

FAQ

What is the purpose of Linktree?

Linktree is used for bypassing the link limits in social media bios. For example, Instagram lets you add up to 5 links, while TikTok allows only one. With Linktree, you can create a page and add as many links as you would like.

What is Linktree good for?

Linktree is good for those who simply need a link aggregator. In other words, a page that lists links to other websites. It is useful for creators, social media influencers, or businesses. More on this.

What to use instead of Linktree?

The best Linktree alternative is Taplink. It allows you to create not just a page with links but a micro website with images, videos, lists, forms, and other content. Taplink is available on the free plan, and the price of paid plans is 2x lower.

Create a high-converting landing page with multiple links and features for your Instagram bio. Enhance your bio with Taplink and experience the next level of engagement.