How to create a link tree for Instagram

Content Marketer and Writer
Updated 20 March, 2024
Julia Moore
Content Marketer and Writer
Finally, you have reached another key milestone on the way to success which is discovering a link tree. We are happy to be the ones who explain how to create a link tree for Instagram and other social networks to you, as well as explain how to use it for promoting your brand online and offline.
Reading time — 7 minutes

How to create a link tree

A link tree is a landing page with multiple links. These can be any links in any quantity. The only limit is your sense of reason.

A link tree makes link sharing easy. It gathers all your links together. You give a single link to users but what they get is a variety of links. For example, you can add your link tree to your Instagram bio, and your followers can view it and select the link relevant to them:

Taplink page with multiple linksHighlighted Taplink page link in an Instagram bio

Taplink is where you create a link tree for Instagram. It gives you a page and you add all your links on it. Below you can find step-by-step instructions.

Step 1 — Choose a link tree template

First of all, you need to sign up on Taplink to create a link tree for Instagram, it takes just a couple of clicks.

After you sign up, you are taken to a page with templates. Choose the one you like most to create a linktree:

01. Make sure you are in the Bio link tab.

02. Select a category to find a template faster.

HIghlighted Bio link tab in the Taplink libraryChoosing the Blur tab in the Taplink page template library

03. Scroll down and tap the template you like most.

04. Tap Choose.

Choosing a color palette in the Taplink page template libraryChoosing a link tree page template in the Taplink preview mode

Now you have your own link tree page, congratulations.

Step 2 — Set up your linktree for Instagram

You will see your link tree in the editor, you need to set up your link tree there.

Upload your profile photo

Add your photo to make your link tree personalized. When you create a link tree for Instagram, you better use your IG profile picture. Upload your photo:

01. Tap the photo.

02. Tap Upload image and select a photo on your device.

Tapping the blank profile photo in the Taplink editorTapping the Upload image button in the profile photo settings

03. Optionally, select a different profile picture size.

04. Tap Save changes.

Selecting the photo size in the block settingsSaving the Taplink profile photo changes

Edit texts on your link tree

Customize the default texts, this also makes your linktree more personalized:

01. Tap one of the texts.

02. Delete the text and write your own.

03. Tap Save changes.

Tapping a text block in the Taplink page editorWriting a new text in the Text block settingsSaving a text settings on Taplink

Edit the second text on the link tree page in the same way.

Specify links to set up your link tree for Instagram

Next, add links. When you create a link tree, you need to specify them in the buttons' settings:

01. Tap a button.

02. Edit the button text.

03. Edit or remove the additional button text.

Tapping a button in the Taplink page editorWriting the main and additional text in the button block settings

04. Paste a link.

05. Tap Save changes.

Pasting an URL in the button settings on TaplinkSaving the button changes

Edit the rest of the buttons on the link tree page in the same way.

Step 3 — Add more links to your linktree

You can always add more buttons for links to your link tree:

Highlighted universal buttons on a Taplink page Highlighted branded buttons on a Taplink page

The links are added in the same way. We give an example of how to add branded buttons when you create a linktree for Instagram, so first, we subscribe to a paid plan. Then, we add links:

01. Tap Add block.

02. Choose Messaging app or Social network.

03. Select a messaging app, social network, or platform.

Tapping the Add block buttons in the Taplink page editorChoosing messaging app on the list of Taplink blocksSelecting Facebook on the list of messaging apps

04. Optionally, specify the button text. If you don't specify something when you create your link tree for Instagram, the displayed text will be the name of the messaging app, social network, or platform.

05. Enter a username, channel name, phone number, etc. The field depends on what you selected in the previous step.

06. If you need one more button with a link to a messaging app, social network, or platform, tap + Add new item and repeat steps 3–5.

07. Tap Save changes.

Setting up a messaging app button and adding a new oneSaving branded buttons changes on Taplink

You can adjust the button design when you create a linktree or you can do this later. Here is a detailed guide about customizing the design of the messaging app buttons and here is a guide about the design of social network and platform buttons.

We changed the button design when we set up the link tree for Instagram, and here's what we've got:

Link tree on a Taplink page

Step 4 — Set the right order on your link tree for Instagram

You can also rearrange the elements when you create your link tree. Press and hold the three lines next to the element you want to move, drag it to the other place, and then release it.

Highlighted three bars of a Taplink block in the editorReordered blocks on a Taplink page in the editor

Step 5 — Delete the links you don't need

Delete a link if you don't need it on your link tree:

01. Tap the link.

02. Tap Action.

Highlighted Contact me button on a Taplink pageTapping Action in the button settings

03. Select Delete.

04. Tap Delete.

Selecting Delete on the list of button optionsConfirming the button deletion on Taplink

Step 6 — Publish your link tree page

Your link tree is ready. After you create your link tree for Instagram, you need to get a link for it. This is the link you will share in your social profile and send in messages:

  1. Proceed to publish the page.
  2. Set the unique part of your link tree link. For example, when you make a link tree for Instagram, enter your IG username.
  3. Tap Connect.
Going to the publishing menu on TaplinkSetting up an URL for a link tree page on TaplinkConnecting a link to a Taplink page

This is also the menu where you can change your link tree link, the instructions are here.

You can create a link tree for Instagram that includes not only links but also photos, videos, music, forms, timers, and many more. These items are available on paid plans. Read a detailed guide on how to create a linktree like this on Taplink.

Here are examples of the advanced pages and their templates that you can use to create a link tree quickly:

  • Social media marketer: view the page, get the template.
  • Marketing course: view the page, get the template.
  • Digital artist: view the page, get the template.
Taplink landing page for selling marketing coursesTaplink page with an opt in form for applying to a marketing courseLink tree page made on Taplink for a digital artist

How to share your linktree

Now that you have created your link tree, let your online and offline users know about it.

Share link tree online

Share the created link tree in your social profiles:

  • Add your link tree to your Instagram bio, and also Twitter, TikTok, Facebook, LinkedIn bio etc. Read the detailed instructions here.
  • Add your link tree to your posts and Stories. You may need to direct users to follow the link in your bio. For example, you can't add your link tree to Instagram posts, so in the post captions, you should invite them to your bio.
Highlighted Taplink page link in an Instagram bioHighlighted Taplink page link in an Instagram storyHighlighted call to follow the Taplink link in an Instagram bio in the post caption

Use your link tree as your email signature to make future interactions with you easy for the recipients:

Highlighted link to a link tree page in an email signature text

Share your link tree offline

Create a QR code for your link tree to share it offline. When you create your link tree on Taplink, the QR code is generated automatically. Here you can find the detailed guide on how to download it and, if necessary, customize the design.

Print the QR code you've downloaded on:

  • Indoor and outdoor advertising.
  • Business cards.
  • Merch.
  • Product packaging.

And others.

Business card with a printed QR code directing to a link tree pageBanner with a QR code that directs to a Taplink pageHighlighted call to follow the link in an Instagram bio in the post caption

The bottom line

Now you know how to create a link tree for Instagram. You can do this in less than 10 minutes on Taplink if you use templates. Share your link tree in your social profiles, emails, as well as on printed materials.

Start creating your link tree for free right now.