What "link in bio" means and how to find it

Content Marketer and Writer
Updated 29 March, 2024
Julia Moore
Content Marketer and Writer
Never be confused by this phrase again. Read the article to know what "link in bio" means and where to find it. Here you can also read the origin of the phrase, and why it is usually Instagram and TikTok where the phrase is used.
Reading time — 3 minutes

What does "link in bio" mean?

The phrase "link in bio" is a call to visit a profile and tap the link in its bio.

Bloggers use "link in bio" when they need to direct users to a web page but have no technical opportunity to add a clickable link. That means when they post on Instagram first of all. However, they also use it when posting on TikTok, Facebook, and other social networks too.

Why is it bio where users are sent to? Because the link in a social bio can be clickable. And the link in a bio is placed at the top of a profile page which means it is easy to find.

How to find this very "link in bio"?

So, the next time you see the phrase "link in bio" you know what it means. On any social network, you should follow the same steps. Here are the exact steps on how to find the link in a bio on Instagram, to give just one example:

  1. Tap the author's profile pic.
  2. Tap the link at the top of the page.
Tapping the profile photo in an Instagram postFollowing the link in a Instagram bio

In almost 100% of cases, the link in a bio leads to a micro landing page. Therefore, the next step is to choose a link there.

For example, if you come from a post that offers to enroll in a course by following the link in the bio, it means you need to tap a link like "Join the course" (screenshot 1). If you come from a post that promises to show examples of students' work, tap a link like "Students' success" (screenshot 2). The examples of works may also be right on the landing page.

Highlighted book button on a link in bio pageHighlighted link in an image carousel on a link in bio page made on Taplink

Of course, you may not be so lucky, and you may find a direct link in a bio instead. This means that the blogger is changing the link in the bio all the time. That is, you may find either a link for enrolling in the course or a link to a single student's work example. There also may be something different, especially if a post that refers to the link has been posted several days ago.

That is why people, who want to become a real blogger, increase sales, and gain followers on social networks faster, need a micro landing page.

You can also make your landing page. It takes less than 15 minutes because, lucky you, there are templates invented long ago. Here is, for example, the template of the page that we show above. Tap the link and sign up to use the template. Look through a brief overview on other landing page templates.

And here is a step-by-step tutorial on how to create a page with a custom design that would match your one and only personality.

Digital artist's link in bio page made on Taplink for InstagramInstagram link in bio page made on Taplink for a clothing shopLink in bio page of an Instagram fashion blogger made on Taplink

When you've created a landing page, add its link to your bio on Instagram, TikTok, Twitter, Facebook. Here you can read how to do it.

Then it's time for you to use the phrase "link in bio" in your posts. Congratulations!

The bottom line

The phrase "link in bio" is a call to follow the link at the top of a profile. It is used when there is no opportunity to add a clickable link.

The link in a bio usually leads to a micro landing page. There you need to tap a link related to the post that you've come from so that you can get what you need.

You can make a micro landing page for your bio on Taplink and write "link in bio" under your posts too.