How to add links to Instagram Stories

Content Marketer and Writer
Updated 10 April, 2024
Julia Moore
Content Marketer and Writer
A 15-seconds video is enough to engage a user. If they get interested, they want to learn more. Add links to your Instagram Stories to give the viewers more information.
Reading time — 4 minutes

Add Instagram Story link sticker

Everyone can use the link sticker on their Instagram Stories after the latest update. Previously it was available only for big accounts, in which users would add a swipe-up link. 

Highlighted Link sticker in an Instagram story

You can add only one link sticker on an Instagram story. But you can post as many stories as you want. 

Here is how you can do that:

  1. Open the menu.
  2. Choose the sticker icon.
  3. Enter the address in the website field
  4. Tap Customize sticker text.
  5. Fill the field under in the Sticker text field
  6. Tap Done.
The fourth and fifth steps are optional. If you don't set the text, there will be your website address in the link sticker.
Highlighted sticker feature in the Instagram story posting menuHighlighted Link sticker on the list of Instagram Stories stickers
Highlighted filled URL field and field for adding custom link sticker textHighlighted field with custom Link sticker text and the Done button

You can add a link sticker anywhere on a single Instagram Story. To do this, tap it and move without releasing. You can also change the size. Hold it with two fingers and move them towards or apart from each other. 

Encourage users to follow the links in your Instagram Stories

If you just give users a link in Instagram Stories, they won’t pay much attention to it. That’s why:

  • Give short explanations where it leads to.
  • Write a call to action.
  • Add arrows, and other GIFs. 
  • Make the link stand out from the rest of the text. 

Besides, work on the design. It should look neat, be short and consist of understandable words.

You don’t have to upload a picture or video to Instagram to add links in Stories. If your call to action is good, users will follow them even if they are placed on a plain background.
Instagram story with a posted Link sticker that directs to a Taplink page

More ways to add a link in Instagram Stories

Now we will tell you how to add two and more links to a single Instagram Story. 

Post a Story with links to inner Instagram pages

If you want to share a link to someone’s profile in Instagram Stories, choose a mention sticker. After that, you need to type the username of a person. 

Stories posting menu with a link to an Instagram profile

To repost your or someone’s Instagram posts, you need to tap the paper plane icon under it. Choose Add post to your Story. 

Instagram post in Stories posting menu

Both mention and post links are clickable in your Instagram Stories. 

Send links in Instagram DM to people reacted in Stories

Inform your followers in Instagram Stories that you can send them a link in Direct Messages.

Story inviting to ask for a link in DM in the Instagram Stories posting menu

Post a poll in your Instagram Stories. Not all Instagram users are initiative enough to ask you in DM. Post a poll whether they want to get a link in Direct. Send it to everybody who answered "Yes".

Poll in an Instagram story in the posting menu

Invite to follow the link in your Instagram bio

Add a Story inviting users to follow the link in your Instagram bio. It is easy to find, it is right at the bottom of the profile page and stands out from the rest of the text. It may be a web page address or it may be a multiple link in bio. We recommend the second option, you can make it on Taplink.

Instagram story inviting to follow the link in bio

Make the most of the links in your Instagram Stories

Add your landing page link to Instagram Stories. We also recommend to use it in your bio. The page allows you to share multiple links from one story, as well as to share any information you may want to share. There are no limits!

The added link will always be relevant to your Instagram posts and Stories. Let's look at an example. Today you promote a T-shirt in Stories, and a hoodie in posts. In both publications, you can send users to buy them by link in your bio. Whatever a user wants, they will find it. Even better, tomorrow you will show other items, and these items will also be available on the same page. 

You can place pictures, videos, texts, timer, messaging app buttons on your Taplink page. There can also be payment forms to automatize sales.

Invite users to subscribe to you on other popular to boost your influence on social media. Add your TikTok link, or your Snapchat link. You can even repost to your page, for example, share a Tweet.

Taplink page opened by tapping the link sticker in a Story and the link in a bio on Instagram

Use templates to create your Instagram landing page in a couple of minutes. They are available for signed up users on Taplink. For example, here is the template of the honey shop page that you can see above. 

The bottom line

Now you know how to add a link to an Instagram story. You can even share multiple links and many more. Save stories to Highlights so that they will always be available on your page, and won't disappear in 24 hours.

Try adding Instagram music sticker to your Stories too. It will make your content more entertaining!