60 small business bio ideas for Instagram and other social profiles

A small business unlike a big business doesn't have an audience that it can convert into customers yet. So, its prior goal on social media is to build users' awareness and loyalty.

Accordingly, a small business bio should present a brand in a way that gives users reasons to follow and trust the brand, while a bio of a big business describes the offer.

Sure you may think a good brand presentation is not possible within 150 Instagram bio characters. Indeed! That's why you should have a link in bio page in your profile. There you can write as long texts as you want, and also add photos, videos, maps, social profile links, and many more.

Let users read and view everything that can't fit into your small business bio on this page. Below is an example. In the 1-st screenshot, you can see a link in an Instagram bio of a small business. In the 2-nd and 3-rd screenshots, you can see the page that opens when a user taps this link:

It takes just a few minutes to get your page if you use Taplink templates, sign up and choose one. By the way, here is the template of the page shown above. If you need detailed instructions for creating a page, you can find them here.

Also, any business bio should have a call to action. In the case of a small business, it should encourage users to go to the link in bio page.

Let's look at Instagram small business bio ideas that show how to get all these together.

Here you can find universal small business bio ideas and also ideas for specific niches like clothing, beauty, home, tech, and food products.

This part includes ideas that any business can copy and paste to its bio on Instagram or any other social network regardless of the niche.

If you sell clothing apparel items, small business bio ideas from this part are for you.

If you run a small business selling cosmetics, you can use bio ideas from this part.

If you sell home products, small business bio ideas from this part are just for you.

If you sell smartphones, computers, laptops, and similar things, choose a small business bio idea from this part.

If your small business falls into the food and beverage category, you can choose a social bio idea from this part.

A custom small business bio works better on all social networks — Instagram, TikTok, etc. You know your brand better, so you can make a more precise brand presentation in your bio. Besides, you know your audience's specific triggers, and you can use them to make your brand presentation more compelling.

Here are a few tips on how to write your custom small business bio for building an audience and a strong connection with it:

If you want to know more about how to write a bio for a small business, here is a guide on building a good business bio for Instagram.

Now you have a choice of small business bio ideas for your social profles. And you can find even more among Instagram bio ideas for dropshipping. Choose what's bes for you!

Remember to add a link in bio page for a more comprehensive and compelling brand presentation.