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Facebook Pixel transmits all button press events.

PageView - Taplink page view

taplink:link - click on the "Link" block with the link to the site

taplink:email - click on the "Link" block with "Write email" function

taplink:phone - click on the "Link" block with the "Call" function

taplink:page - click on the "Link" block with the transition to the internal page

taplink:messengers - a transition to messengers (any, through the block "Messengers"). If you want to track transitions in a specific messenger - you need to select the corresponding event in this subgroup. For example, for Whatsapp - taplink:messengers:whatsapp.

taplink:socialnetworks - transition to social networks (any, through the "Social networks" block), if you want to track transitions to a particular social network - you need to select the corresponding event from this subgroup. For example for VKontakte 

taplink:pictures - transition from "Carousel of pictures".

Taplink:market - transition to the "store" (goods).

In the store, we send standard e-commerce events to Facebook. When you add an item the AddToCart event, when you start checkout the InitiateCheckout event, when you go to pay the Lead event. 

After a successful payment (any, "Form and Payments" or "Goods") the Paid event is generated