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How do I create an event-based conversion in Taplink?

The conversion is created by creating a "Custom conversion" in Facebook for the Taplink event you want. 

You can see the events that are sent to FB and their parameters through "Test Events".

For example, to create a conversion by clicking on the Whatsapp button, we take the "taplink:messengers:whatsapp" event and do not create any more rules for it, because the target traffic is already there.

Filling out forms can be tracked by viewing the thank you page. 

Conversion "Lead" by clicking on the go button in any messenger (taplink:messengers event, without separating into messenger types)

Conversion of the "Lead" by clicking on the switch button to WhatsApp messenger (taplink:messengers:whatsapp event)

Conversion of the "Lead" by pressing the switch button to WhatsApp messenger with a certain number (taplink:messengers:whatsapp event + custom_param with the required number)