Bio Sites vs Linktree: The ultimate comparison you need

Content Writer
Updated 22 December, 2025
Regina Davis
Content Writer
Bio Sites by Squarespace and Linktree got a lot of new features recently. We tested both and are ready to give a clear comparison. We’ll help you decide which of them works best for your needs. Or if it’s better to choose a tool that has all their features and offers more.
Reading time — 5 minutes

Bio Sites vs Linktree: Content

Let’s look at what content you can add to Bio Sites and Linktree.

Bio SitesLinktree
Links
Text✅ Up to 1000 characters✅ Up to 1000 characters
Video
Music
Map
FAQ
Form✅ Email and phone collection forms✅ Different types of forms
Clickable social post grid✅ TikTok✅ Instagram

For some reason, neither Bio Sites nor Linktree allows a regular block of individual images.

Sometimes it’s fine: you can use a profile picture and cover images of digital products (we’ll cover them later). But this can be an issue sometimes. Restaurants need photos of their dishes. Or photographers and artists need to show their portfolios. But neither Bio Sites nor Linktree allows that.

You can see the available content blocks in Bio Sites and Linktree:

Ten content blocks available in the Bio Sites link in bio toolFive content blocks and eight block categories in the Linktree link in bio tool

Conclusion: The only difference in content blocks between Bio Sites and Linktree is that the latter allows you to add a map and an FAQ section. All other blocks are the same.

Bio Sites vs Linktree: Page branding

Let’s see how you can customize your page in Bio Sites and Linktree and how many pre-designed themes and templates they offer.

Bio SitesLinktree
Pre-designed themes✅ 21 themes✅ 26 themes
Templates✅ 14 templates
Profile image layouts✅ 12 layouts✅ 2 layouts
Page background✅ Color✅ Color, image, video
Fonts✅ 54 fonts✅ 52 fonts
Text color
Text size
Button style
Button layout
Button background
Button rounding
Button shadow
Button animation
Logo removal❌ You can remove a footer, but not the logo at the top
Custom domain

As you can see, Bio Sites offers not so many design settings as Linktree. However, the former stands out in one area — very creative profile image layouts. Useful when you want to impress a visitor right away.

Some design themes in Bio Sites and Linktree:

Three design themes available in Squarespace’s Bio SitesSix design themes available in Linktree

Conclusion: Linktree is more flexible in overall customization. It gives more block layouts, design settings, templates, and themes. But if you need a custom domain, only Bio Sites can do it. You can connect a domain on the Squarespace website, which is the Bio Sites’ founder.

Pro tip: For real page branding, you need a tool with advanced settings: 200+ themes, Google Fonts, and a built-in graphic editor to build a unique page specifically for your brand style. Learn more below.

Bio Sites vs Linktree: Monetization

We’ll look at whether customers can buy something from you right from your page — no extra clicks, no redirects to other platforms.

Both Bio Sites and Linktree allow this. The table below compares the features you may need for monetization.

Bio SitesLinktree
Digital product sales
Appointment sales✅ Up to 10 per month✅ With an online calendar connected
Tip & donation collection❌ Through third-party platforms only
The number of products and services you can add to your pageOnly 1 digital product and 1 appointment blockUnlimited
Course builder
Built-in CRM
Payment processorsStripe, PayPalStripe
Sales fee8%0–12%

Linktree is more focused on monetization — you can sell digital items, appointments, and courses. And most importantly, it doesn’t limit the number of items you can sell.

But there are two major drawbacks. The sales fees are high — 12% on the free plan and 9% on paid plans. Only the most expensive plan doesn’t take a cut.

Another drawback is that you can accept payments through Stripe only. But it’s unavailable in many regions. If your audience is international, some customers won’t be able to pay.

Here’s what monetization blocks look like in Bio Sites and Linktree:

Digital Download and 1:1 Appointments blocks in Bio Sites window with content blocksEleven digital product blocks available in Linktree

Conclusion: Linktree works best for users who primarily focus on online sales. Bio Sites is more focused on those for whom selling online isn’t a priority and who’d like to sell one digital product or a couple of appointments on the side.

Pro tip: If you plan to sell at scale or worldwide, you need 0% fees and the ability to connect many payment processors. There’s a tool that can do this — details below.

Bio Sites vs Linktree: Other features

Besides the features we’ve covered, both tools have extra options that might be important for your needs. So, let’s see them as well.

Bio SitesLinktree
Page QR code
Built-in analytics✅ Views, clicks, conversion✅ Views, clicks, conversion, subscribers, location, source, device
SEO settings✅ Meta title, meta description
Extensions✅ Facebook pixel, TikTok pixel, Google Analytics, Acuity Scheduling✅ Facebook pixel, Google Analytics, Google Sheets, Zapier, Klaviyo, Kit, Mailchimp, Canva

Conclusion: Linktree offers more extra features. However, keep in mind that most of them are available on paid plans. For free, you only get a QR code for the page.

Bio Sites vs Linktree: Pricing

Bio Sites is free. The only paid option is a custom domain. Its cost starts from $14 a year and depends on the domain itself.

Linktree works differently. It has a free plan and three paid options. You can pay monthly or annually. When paying annually, it’s cheaper.

Here’s a breakdown of Linktree plans:

PlanPrice with annual billingWhat you get
Free0All content blocks, 8 themes, basic design settings, digital product and appointment sales, 12% fee, QR code, views count
Starter$6/moEverything in Free + button animation, 9% fee, clicks count, traffic source, location, device
Pro$12/moEverything in Starter + additional 18 themes, additional design settings, footer removal, SEO settings, extensions, subscribers count, conversion
Premium$30/moEverything in Pro + 0% fee

The difference between Linktree plans comes down to design options, fees, and stats.

Conclusion: On the free Linktree plan, you get a page that looks like a standard page with simple links. The Starter plan allows you to animate those links, access basic analytics, and reduce the sales fee slightly. Pro unlocks all design customization options and full analytics. And Premium lets you sell without any fees. Bio Sites, on the other hand, offers a limited set of all features, but at no cost.

What is better than Bio Sites and Linktree

If we’re talking about a tool that is better than Linktree and Bio Sites, it should beat all the points we’ve already looked at.

This tool is Taplink. It’s a link in bio tool with ✨AI features ✨: it can generate a page for you from scratch or based on a template. First, take a look at the examples of pages you can make with Taplink.

An Italian restaurant’s link in bio page created with Taplink as an alternative to Bio Sites and LinktreeA photographer's page created with the Taplink link in bio tool as the Bio Sites and Linktree alternativeA gourmet restaurant’s page built with Taplink

Now let’s look at Taplink the same way we looked at Bio Sites and Linktree.

More content blocks: Taplink offers everything Bio Sites and Linktree have + images, image carousels, a countdown timer, lists, price lists, pricing plans. You can create your page from scratch or use one of 100+ templates. Here are some examples.

A link in bio page template for the nail studio in TaplinkA beauty products page template in the Taplink link in bio toolA travel agency page template available in Taplink

Advanced branding: You’ll get everything Bio Sites and Linktree have + 200 design themes, page sectioning features, Google Fonts, a built-in graphic editor to create blocks with your own design, full logo removal, custom domain connection.

Sales with no fees: For digital product sellers, Taplink offers 0% fees always, 60+ payment processors, a built-in CRM, the ability to sell an unlimited number of products.

Other features: They include an ✨AI builder✨, QR code, built-in analytics, SEO settings, 20+ extensions, multi-language templates, etc.

Pricing 3x lower: There is a free plan and paid ones. Paid plans cost $4/mo and $8/mo when paying yearly. Check out the plans and features.

To try out Taplink’s features yourself, sign up and create a page. You can create it from scratch, using a template, or using AI.

The bottom line

Choose Bio Sites if you want a free tool with basic features and an impressive profile image layout.

Choose Linktree if you want many built-in analytics features or a course builder to simplify its compilation.

Choose Taplink if you want the best features of Bio Sites and Linktree, plus full brand customization, a detailed business showcase, and no fees on sales.

Create a high-converting landing page with multiple links and features for your Instagram bio. Enhance your bio with Taplink and experience the next level of engagement.