What is Taplink? The most comprehensive review

Content Writer
Updated 20 November, 2025
Regina Davis
Content Writer
We’ll answer all the most common questions about Taplink. We’ll begin with the key point — what exactly Taplink is and what it’s used for. Then, we’ll find out whether you actually need this tool, and if so, how it can help increase your social media efficiency.
Reading time — 5 minutes

What is Taplink?

Taplink is a link in bio tool and a landing page builder. With it, you can create attractive pages like the ones shown in the screenshots below.

An example of the link in bio page created with TaplinkAn example of the landing page built with Taplink

With Taplink, you can build a page that includes your important links, info about you or your business, your services and pricing, advantages, forms to collect visitors’ contacts, your digital products, and more.

Taplink is designed for anyone who promotes themselves online: creators, influencers, e-commerce and service-based businesses, or freelancers. And for any kind of niche, including music, beauty, photography, food business, marketing, etc.

What is Taplink used for?

Taplink is mostly used for two main purposes. And, depending on them, people create different pages: a link in bio or a landing page.

A link in bio page helps overcome social media link limits — like on Instagram, TikTok, or WhatsApp. Users create a Taplink page, add multiple links to it, and share this page in their social media bio. Thus, a link in bio page becomes a place for redirecting traffic to third-party platforms, the links to which you add to it. 

A digital artist’s Instagram profile page with the highlighted Taplink link in the bioA digital artist’s link in bio page created with Taplink

Landing pages, on the other hand, work as mini business websites. They don’t redirect traffic but act as the endpoint where visitors can take all necessary actions. For example, learn more about the business and its services, book an appointment, view product images and videos, or make a purchase. In other words, it’s a full-fledged mini website of a business.

A musician’s Instagram profile with the highlighted Taplink link in the bioTop of the musician’s landing page that was built with TaplinkThe bottom of the musician’s page that was created using Taplink

What are Taplink’s features?

Let’s take a look at the core features Taplink offers.

3 ways to create a page

You can build your page with a template, generate a page with Taplink AI, or create it entirely from scratch. Below, we’ll describe each approach in more detail.

20+ content blocks

Depending on your plan, you can use the following content blocks:

  • Links: Create buttons for such actions as visiting an external site or your social media profiles, calling or messaging you, signing up for newsletters, saving your contact details, etc.
  • Text: Describe yourself and what you do, as well as highlight your advantages.
  • Images and image carousels: Showcase your product or service lineup, or introduce your team to prospects.
  • Videos: Showcase your business or a new product, or add your latest video if you’re a video blogger.
  • Music: Let visitors get to know your new tracks, albums, or playlists.
  • Forms: Collect emails or phone numbers for future sending out, or let customers quickly place an order through a form.
  • Maps: Show visitors where your office is located for easier navigation.
  • Countdown timers: Create a sense of urgency to encourage visitors to make a purchase.
  • Digital products: Sell guides, e-books, audiobooks, courses, digital art, and any other digital items.

And other content blocks, 20+ in total.

Taplink will be your one-stop shop where your customers can do everything. They can learn more about you, call or message you, check your services and book them, buy your products, etc.

You can see all the content blocks available in Taplink below.

First part of the content blocks available in the Taplink link in bio toolSecond part of the blocks available in Taplink

Most advanced customization

Taplink offers the most extensive design settings among link in bio tools. 

You can pick a ready-made design theme from 400+ options.

Or you can customize a page design manually. Here’s what you can do:

  • Divide your page into sections to highlight different topics.
  • Animate buttons to make the key ones stand out.
  • Customize every element’s parameter, including color, border, shadow, etc.

Thus, you can customize the page design the way so that it matches the design of your brand. Plus, your page will look unique, not similar to any other pages online.

Below are examples of themes and button settings.

An example of design themes in the Taplink theme libraryLink design settings in Taplink

Digital product sales with 0% fee

Taplink allows you to sell any kind of digital products, including PDFs, e-books and audiobooks, digital art, workout plans, etc. Best of all, Taplink doesn’t take any commission on your sales.

To accept payments, you can connect up to 60+ payment processors directly in Taplink. They include PayPal, Stripe, Revolut, and local options. This way, customers from all around the world can buy your products.

First part of the payment processors available for connection in TaplinkSeconds part of the payment processors in Taplink

Other Taplink’s features

Other features of Taplink include:

  • Custom domain connection: To increase brand recognition and make your page more professional.
  • A built-in CRM: To track customer status and see what data they submitted to you through forms. 
  • Analytics: To track your page performance by analyzing views, link clicks, and conversions. For advanced tracking, you can connect Google Analytics.
  • 20 integrations: To expand page functionality and features through connecting tools for marketing, advertising, sales, or analytics.
  • QR code for your page: To let your customers get quick access to your page by scanning a QR code in your Stories, posts, or product packaging.
  • Multilingual interface and templates: So that you can easily navigate the tool and don’t need to translate page content. There are English, German, Spanish, Italian, Portuguese, and other languages available.

With all the features we’ve described, Taplink lets you create a unique page for your business’s online presence. And now, it’s time to try out its features yourself.

You can create a Taplink page in 3 ways:

  • Using a template: Choose any template you like and replace the details with ones that match your business. Taplink offers 100+ templates for different niches, such as music, food business, beauty, education, marketing, etc.
  • Using AI: This is the fastest way. Just enter a short description of your business and get a ready-made, unique page. The content will match your business, and after generation, you can edit the page if you want to improve something.
  • From scratch: You can create the page structure, content, and color scheme yourself.

Below, you can see the templates, the AI interface, and the From scratch option.

Nine page templates in the Taplink link in bio toolTaplink AI interface with the business description enteredA blank page in the Taplink landing page builder

The overall creation process includes 4 steps and takes from 5 to 15 minutes. If you haven’t signed up yet, create a Taplink account to get started. Then follow these steps:

  1. Way of creation: Choose templates, the AI builder, or the From scratch option.
  2. Content: Edit or add your content, depending on the way of creation.
  3. Design: Adjust the color scheme, fonts, and the element design.
  4. Publishing: Publish the page once it’s ready.

All that’s left is to place your page link in your bio on Instagram, TikTok, and other socials. You can also add it to Google Maps as your corporate website or to any niche-specific platform.

To make it easier for you to navigate Taplink, we have detailed guides:

What is Taplink pricing?

There are three Taplink plans available. You can see them in the table.

PlanPrice (with annual billing)Best for
Basic$0Creating link in bio pages and simple landing pages
Pro$4/moBuilding pages with images, videos, or music
Business$8/moCollecting visitors’ emails or phones through forms, selling digital products, and accepting tips or donations

These prices apply to U.S. users. See Taplink’s plans and features for more details.

Taplink’s Basic, Pro, and Business pricing plans and their features

Other frequently asked questions

When was Taplink founded?

Taplink was launched in 2017. At first, it was designed for building simple pages with multiple links. But over time, its capabilities grew, turning Taplink from a basic link in bio tool into a full-featured landing page builder. By the end of 2025, almost 8 million pages have been created on Taplink created by users from all around the world.

Can I use Taplink for free?

Yes, Taplink includes a free plan. On it, you can add social media buttons, buttons to open a site, call you, send an SMS or email, and save contact details. Besides the buttons, the plan allows describing your business with text, listing your services, answering questions using the FAQ section, and showing your location on a map. A unique feature is the Custom block, which lets you design your own layout using text, buttons, images from the library, and other elements.

To customize the design on the free plan, you can use any of the free themes or adjust the element designs manually. After publishing the page, you’ll also get access to your page QR code and view stats to track the page’s performance. More on Taplink’s plan features.

Is Taplink legit?

Yes, Taplink is a legit tool. It uses the HTTPS protocol to protect and encrypt user data. Taplink is also secured by Cloudflare, which blocks potential cyberattacks. Finally, users can enable two-factor authentication and check their activity log for maximum security.

Is Taplink good?

We’d say Taplink is a good tool. Unlike many other link in bio platforms, it lets you include more than just links — you can add media, lists, maps, and various other elements. Everything is available for only $4 or $8 a month, which is cheaper than similar tools like Linktree or Beacons, for example.

Which is better: Linktree or Taplink?

That depends on your needs and budget. Linktree is a good choice for those who want a simple page with links and who are okay with having a page structure similar to any other page. Linktree’s advanced features are limited, while the available ones cost more than Taplink’s. Taplink, on the other hand, offers flexibility in content options and page customization. At the same time, its pricing is lower than Linktree’s. Compare Taplink with Linktree.

Can I create my own templates in Taplink?

Yes, you can create your custom templates and use them to build new pages. We have a dedicated guide on how to create and manage a custom template.

Can I create a multi-page website in Taplink?

Yes, Taplink allows you to create up to 512 pages within a single website. Each page will feature unique content while keeping a consistent design across the entire site. Visitors can go to another page by tapping a button or switch between pages through a navigation menu. Learn how to build an internal page or add a navigation menu.

Can I set up SEO in Taplink?

Yes, Taplink allows you to configure SEO settings. You can set a title for your page and add a meta description. These options are available in the page settings.

Can I modify my Taplink page using HTML?

Yes, use the HTML code block for this. It allows you to animate blocks, insert new elements or widgets from external websites, and modify your page however you want.

Can I create team projects in Taplink?

Yes, multiple users can create and edit the same page simultaneously. You can share access to a page and see the pages you have access to on the Shared access page. Please note that the user you want to share access with must be signed up on Taplink.

Do I need to buy an SSL certificate for a custom domain in Taplink?

No. When you connect your own domain, Taplink automatically generates and connects an SSL certificate to it. You can connect your own domain with the Business plan. The SSL certificate is provided at no extra cost.

Create a high-converting landing page with multiple links and features for your Instagram bio. Enhance your bio with Taplink and experience the next level of engagement.