Milkshake vs Linktree: full review & key differences

Content Writer
Updated 02 October, 2025
Regina Davis
Content Writer
We have tested and thoroughly analyzed two popular link in bio tools: Milkshake and Linktree. And we’re now ready to tell you about their key features and distinctions. This will help you choose the right platform or, perhaps, understand if you need an alternative.
Reading time — 7 minutes

The key difference between Linktree and Milkshake

Milkshake brands itself as a website builder. Yet, in terms of its functionality and the pages you can create, it’s closer to a link in bio tool.

Milkshake allows you to create multiple digital cards for various goals, rather than just a page with links. For example, you can choose a template for link listings, YouTube promotion, or introducing yourself.

A digital card with links created with the Milkshake appAn About Me page built with the Milkshake link in bio tool

Linktree is a link in bio tool. It lets you set up a single page with links leading to other platforms. Since all links are displayed as buttons, you need to tap the button to read a text or view a video.

A link in bio page created with the Linktree link in bio toolA link in bio page built with Linktree

If you want the content shown directly on the page without extra tapping, we would recommend you consider an alternative.

Now that you know the main difference between Milkshake and Linktree, decide what matters most to you:

We’ll examine how Linktree and Milkshake perform against these features.

Milkshake vs Linktree: best in content variety

Linktree offers far greater flexibility when it comes to content formats. You can introduce yourself or your business in text, tell about your products or services in video, add your music tracks, or sell digital products from the page.

Suggested content blocks available in LinktreeSocial networks content blocks in the Linktree linkMedia content blocks in Linktree

Milkshake, by contrast, supports only links, text, images, and forms. What’s more, many templates limit the number of links and images. Say you start with a template that includes only one button. Thus, you can’t add extra buttons to your page afterward.

Compare the content features of Milkshake and Linktree.

MilkshakeLinktree
Links
Text
Images
Videos
Music
Sign up form
Contact form
Digital products
Map

Even though Linktree offers more content options, it lacks the following important blocks:

  • Image / image carousel: For your portfolio or top products.
  • Price list: To list your services and their prices.
  • Countdown timer: To urge visitors to buy your goods.

If you want to have all Linktree’s content options plus the ones listed above, read about an alternative tool.

Milkshake vs Linktree: best for customization and branding

Choosing Milkshake or Linktree depends on your specific purpose.

Linktree offers more design customization options. You can adjust:

  • The background color or image.
  • Button color, shape, animation, and shadow.
  • The font and its color.
  • The element layout.
Six design themes available in LinktreeA page style settings window in Linktree

A major drawback of Linktree, however, is that you can’t connect a custom domain. This is unavailable even on the most expensive plan.

If having a custom domain is essential for you, Milkshake is a better fit. However, this is available only on the highest-tier plan. We’ll talk about pricing plans further.

As for design customization in Milkshake, it’s minimal. You can only change the background, button, and text color, as well as the font.

Card color settings in the Milkshake website builderText font settings in the Milkshake app

Below is a detailed comparison of customization and branding features in Milkshake and Linktree.

MilkshakeLinktree
Templates✅ 96
Themes✅ 12
Background✅ Color, image✅ Color, image, video
Buttons✅ Color✅ Color, shape, animation
Font✅ Style, color✅ Style, color
Element layout
Branding removal
Custom domain

If you want to have everything in one tool, read about Taplink below. It offers:

  • All customization options from Milkshake and Linktree.
  • Page sectioning.
  • Fine-tune element parameters if you need it.
  • A custom domain.

Milkshake vs Linktree: best for monetization

This is where Linktree clearly excels. It lets you sell digital products directly from your page or embed your products from some e-commerce platforms into it.

Linktree allows you to add and sell the following digital products:

E-commerce blocks available in Linktree

Keep in mind that digital product sales in Linktree are only supported in selected countries.

Linktree also charges a commission for every sale. On the cheapest plan, it reaches 12%.

Payments can be accepted through Stripe only. So, if you sell goods worldwide, this single provider might not be enough.

For international sales and commission-free transactions, there is Taplink. It supports 60+ payment providers, including Stripe, PayPal, and local ones. It also charges 0% sales commission.

As for Milkshake, it has no features for selling products at all.

In the table, you can review the monetization features of Milkshake and Linktree.

MilkshakeLinktree
Digital product sales❌ Through third-party platforms only
Tip and donation collection❌ Through third-party platforms only
Embedding products from e-commerce platforms
Payment providers✅ Stripe
Commission-free❌ Not available❌ On the highest-tier plan only 

Milkshake vs Linktree: best for analytics tracking

The choice depends on the pricing plan you would like to use. We’ll review Milkshake and Linktree plans in the next section.

Milkshake’s free plan shows the basic analytics metrics for tracking, though the number of metrics isn’t large. Paid plans unlock newsletter subscriber tracking, Facebook Pixel, and Google Analytics.

Milkshake delivers stats for the whole site and for each individual card.

The statistics page in the Milkshake app

Linktree, on the other hand, provides most of its analytics features only on paid plans. However, these features are much broader.

The insights page in Linktree

You can compare Milkshake with Linktree regarding the analytics details they let you track below.

MilkshakeLinktree
Page views count
Individual link analytics
Click rate
Traffic source analytics✅ On a paid plan
Location analytics✅ On a paid plan
Device analytics✅ On a paid plan
New vs returning analytics
Subscriber analytics✅ On a paid plan✅ On a paid plan
Earnings count✅ On a paid plan
All-time analytics of the page❌ Up to 365 days✅ On a paid plan
Analytical tool integration✅ On a paid plan (Facebook pixel, Google Analytics)✅ Facebook pixel, Google Analytics

Milkshake vs Linktree: best for saving

Both tools offer paid and free plans. If you’re looking for the bare minimum, the free plan of any tool will work.

When it comes to paid plans, Milkshake is cheaper. Yet it offers fewer capabilities than Linktree on both its free and paid tiers. 

Let’s see how Milkshake and Linktree plans stack up.

Milkshake pricing plans

In the table below, you can see the Milkshake plans and the key features they provide.

PlanPriceKey features
Free$0Free templates, background, button, and text color customization, basic analytics
Lite$2.99 / monthEverything on Free + branding removal
Pro$6.99 / monthEverything on Lite + contact form, mailing list, temporary hiding of cards, Facebook pixel integration
Pro+$29.99 / yearEverything on Pro + custom domain, Google Analytics integration
Milkshake’s Lite plan, its price, and a subscription buttonMilkshake’s Pro plan, its features and price, and a continue button

Linktree pricing plans

And here, we’ve listed the Linktree plans and their main features.

PlanPriceKey features
Free$0 / monthFree themes, background, button, and text color customization, button shape customization, 12% seller fees, basic analytics
Starter$10 / monthEverything on Free + button animation, branding removal, 9% seller fees
Pro$20 / monthEverything on Starter + paid themes, all customization options, forms, advanced analytics
Premium$50 / monthEverything on Pro + 0% seller fees, integration connection
A pricing page on the Linktree website

So, which tool to choose: Linktree or Milkshake?

Let’s sum it up. When choosing between Linktree and Milkshake, consider your requirements for the tool.

Milkshake would work for you if you need: 

  • A very simple page set up.
  • A custom domain.
  • Free analytics metrics.
  • Low cost.

Choose Linktree if you need:

  • Greater variety of content options.
  • Broader design customization options.
  • To sell your digital products from your page.
  • To use the tool from both desktop and mobile.

But you don’t have to choose anything — you can get all these features in one tool. We’re talking about Taplink, which is described in the next section.

An alternative to Milkshake and Linktree

Taplink is a mini website builder. Unlike Milkshake, it really lets you build mini-websites that look like the ones in the images below.

A pet beauty salon’s page created with Taplink as an alternative to Milkshake and LinktreeA restaurant’s website built with the Taplink website builderA UI/UX designer’s link in bio page created with Taplink

Let’s compare the features of Taplink with those of Milkshake and Linktree.

MilkshakeLinktreeTaplink
Page creation optionsTemplatesFrom scratchAI builder, templates, from scratch
DesignDigital cardsA link in bio pageA mini-website, a link in bio page
Templates90+060+
Customization optionsBackground, text, and button colors, fontsBackground, text, and button colors, fonts, button shape, animation, element layoutEverything from Milkshake and Linktree + page sections
Types of contentLinks, text, images, formsLinks, text, videos, music, forms, digital products, mapsEverything from Milkshake and Linktree + pricing plans, price lists, countdown timers, image carousels
Branding removal
Custom domain
Digital product sales
Seller fees❌ Not available0–12%0%
Payment processors❌ Not available1 (Stripe)60+ (Stripe, PayPal, and local processors)
AnalyticsBasicBasicBasic
Analytical tool integrationFacebook pixel, Google AnalyticsFacebook pixel, Google AnalyticsEverything from Milkshake and Linktree + Hotjar, TikTok pixel, Snapchat pixel, LinkedIn Insight Tap
Pricing$0–10 / month$0–50 / month$0–8 / month

Learn more about Taplink’s pricing plans.

You can compare Taplink with Linktree and Milkshake yourself.

Taplink was developed to suit any niche. It allows you to build a website for musicians, designers, artists, digital product sellers, food businesses, etc.

Sign up on Taplink and make your own website. You can do this using:

And here you can find guidance for creating your website if you need it.

FAQ

Which is better: Linktree or Milkshake?

Milkshake would be better for you if you’re okay with minimal features, the fastest and easiest setup, and a low cost.

Linktree would be good if you need more customization and content options. It can also be helpful for digital product sellers. But keep in mind that Linktree charges a 9–12% commission unless you’re on the highest plan.

What are the main differences between Linktree and Milkshake?

The main difference between Linktree and Milkshake lies in the features they offer.

Linktree provides more options for page design, content types, and allows selling digital products.

Milkshake provides the least of features but at a lower price. Unlike many link-in-bio tools, Milkshake creates multiple card-style pages instead of a single page.

What is an alternative to Linktree and Milkshake?

The best alternative to both Linktree and Milkshake is Taplink. Taplink offers:

  • AI builder.
  • Advanced customization options.
  • 20+ types of content.
  • Tools for digital product selling.
  • 0% seller fees.

It includes all the best features of Linktree and Milkshake, but costs less.

Create a high-converting landing page with multiple links and features for your Instagram bio. Enhance your bio with Taplink and experience the next level of engagement.