Linkin.bio vs Linktree: Don’t pick until you read this

To compile this article, we’ve tried both tools ourselves. We’ve built pages, added content, tested the design, and checked if you can sell with them. Of course, we also looked at whether they’re worth the money.

This review will help you figure out which one covers your needs. Or maybe you’ll see that a link in bio tool isn’t enough. Luckily, there are alternatives, and we’ll cover one at the end.

The main difference between Linkin.bio and Linktree is what they’re for.

Linkin.bio helps to make your Instagram or TikTok posts clickable. You just need to connect your account, and the tool creates a copy of your feed on a page. Then you can attach links to your posts.

Linktree is a regular link aggregator. It’s great for putting all your social media, streaming platforms, websites, or affiliate links on one page.

Both tools have added a lot of features over the years. But overall, their core idea is the same. We’ll go into more detail on their features in the corresponding sections.

Linkin.bio works best for those focusing on social media, especially Instagram and TikTok. Regardless of the niche.

Linkin.bio was made by Later, a brand that helps manage social media, plan content, and create a promotional strategy. And Linkin.bio fits well in this, helping to convert social media post traffic into customers.

Linktree is more for creators and influencers, including musicians, artists, bloggers, or streamers. It’s good for gathering links to social networks and creative platforms. Plus, you can sell your goods with it.

Here, the question is which tool offers more diverse content blocks.

We prefer Linktree. It lets you add:

The main problem is that you can’t add images.

Yes, Linktree supports different content formats, but it’s still limited. You can’t describe your services, introduce your team, and any important info must fit in just the 1000-character block. If it’s too much, you have to cut it down.

Linkin.bio has even fewer options:

And here is a limitation: you can add each element only once, except for links.

If you really need to showcase a product, pricing, or yourself, you need a website, not a link in bio tool. Link in bio tools may seem cheaper, but a website can cost about the same. That’s what Taplink does; we’ll cover it at the end.

It all comes down to customization options.

Once again, we’d pick Linktree. It has more settings than Linkin.bio, though it’s not limitless.

Here’s what you can customize in Linktree:

There are also ready-made themes — 26 in total — where everything’s already designed. But they actually have nothing to do with branding.

Two Linktree’s drawbacks that users often mention:

So you can do partial branding, but you can’t have full control.

Linkin.bio’s settings are simpler:

It has themes, too, but there are only 11 of them.

A small perk: you can remove the logo, but it costs extra. And no option for a custom domain.

Still, to properly brand your page, you need full control over design, not just ready-made setting options. You need freedom to adjust border weight, make images oval or star-shaped, or split your page into sections if you have a lot of content. And yes, all of these can cost as much as a link in bio tool. That’s exactly what Taplink offers. More on it at the end.

We’ll look at selling products directly from the page — no redirects, no external sites, no extra steps. Visitors see the product, buy it, and you get paid.

Straight to the point: Linkin.bio doesn’t support this.

Linktree works here, but there’s a catch: you can only sell digital products such as courses, guides, templates, e-books, and so on.

Payments go through Stripe only. If you sell, for example, just in the U.S., it’s fine. But if you sell worldwide, you’ll face limitations — Stripe isn’t available in some countries in Latin America, Africa, and Asia. So you could lose some customers.

Linktree’s fees are one of the highest among link in bio tools: 12% on the free plan, slightly lower on paid plans. So you should check in advance if your sales will cover the plan cost and fees. We’ll go over pricing and fees later.

The perfect scenario, of course, is no fees and many payment providers, so you don’t lose customers. Taplink offers exactly that: 0% fees and support for 60+ payment providers. We’ll cover it below.

Now let’s see if the features we talked about are really worth the price Linkin.bio and Linktree tag.

Linkin.bio is free. Here’s what you get with it:

Is it worth it? It’s good if you just want to try out link in bio tools or make a clickable grid of social media posts.

Linktree has free and paid plans. You can pay monthly or yearly (it’s cheaper). We’ll look at the annual pricing:

The free plan is richer than Linkin.bio: more content options, features to sell digital products, but with a 12% fee. Customization, however, is still minimal.

Paid plans offer medium customization. Still, you can’t remove the logo or use your own domain. Sales fees drop to 9% on Starter and Pro and disappear only on Premium. 

So if we talk about whether Linktree is worth its money, then probably not. People use it simply because they don’t know alternatives. But there are alternatives — more affordable, with better customization and sales features. We’ll cover one of them now.

A perfect alternative to Linkin.bio and Linktree should beat them in four areas: presenting information, branding, selling products, and value for money.

Taplink is that tool. It’s a landing page builder that costs as a link in bio tool. To make the difference clear, we’ve created three pages with the same content:

Read about what Taplink is in detail. And here’s its quick overview.

Here’s what else you’ll get:

Try making a page with Taplink yourself. First, sign up. Then:

If you need help, check the guides:

You can also learn how to use different Taplink features here.

Choosing between Linkin.bio and Linktree depends on your needs. If you want to make a clickable post grid from Instagram or TikTok, Linkin.bio works. If you need a link aggregator, try Linktree.

If you want to properly present yourself, brand your page, and sell digital products without fees, choose Taplink. It combines the best of Linkin.bio and Linktree, gives you more features, and won’t break the bank.