Linktree vs Stan Store: what should you choose in 2025?

When deciding on the tool — Linktree or Stan Store — you should choose, consider your goal.

Choose Linktree if you’d like to:

Choose Stan Store if you’d like to:

First, let’s take a look at how Linktree and Stan Store compare in their main features.

As with any platform, either Linktree or Stan Store has its advantages and disadvantages.

✅ Free plan available.

✅ Multiple content options.

✅ Built-in analytics.

✅ QR code creation.

❌ No page templates.

❌ Up to 12% sales commission.

❌ No custom domain.

❌ Text blocks are limited to 1000 characters.

✅ Page templates available.

✅ Built-in analytics.

✅ Digital product builder.

✅ Lead generation tools.

❌ High pricing.

❌ No free plan.

❌ Minimal design customization.

❌ No custom domain.

We’ll begin the in-depth Linktree vs Stan Store review with evaluating the look of the pages they allow you to create.

Both platforms let you add content as individual buttons. Tapping on a button takes you either to an external platform or to a window showing the complete content of that button.

If your goal is to have all content directly visible on the page, you may want to explore a different tool. Read about this further down.

Below are real user pages created with Linktree.

And here are real user pages built with Stan Store.

Linktree is the clear winner here. The range of content formats you can place on a page is far broader than what Stan Store offers.

Thus, with Linktree, you can present your business, products, and services in more detail or even showcase them in a video.

However, keep in mind that each content block in Linktree appears as a button. Even if visitors just want to read text, they have to tap the button to open it. If you want the content to be fully displayed on the page itself, you should consider an alternative tool.

Still, Linktree provides a better way to present your business compared to Stan Store. The latter doesn’t even let you add text or images independently of a digital product.

Compare Stan Store vs Linktree in terms of the content formats they support. 

For those who only want to sell digital products, Stan Store is a good fit. The tool’s entire functionality is designed with sales in mind.

With Stan Store, you can sell PDFs, guides, e-books, courses, coaching sessions, webinars, and practically any digital product.

Plus, you’ll also get features for the following:

Stan Store charges no commission on digital product sales.

The drawback is the limited choice of payment processors. It supports only Stripe and PayPal. If your goal is to sell worldwide, these processors may not be enough. An alternative tool offering 60+ processors and better pricing might be more appealing in this case.

Linktree also supports digital product sales, but this is available in selected countries only. Moreover, Linktree charges up to 12% commission depending on the plan, and it lacks many marketing features.

Compare Stan Store vs Linktree yourself when it comes to product sales.

While both link in bio tools fall short in terms of advanced design customization, Linktree gives you more room to brand your page.

First, you can pick from 12 themes. Some are free, while others require a paid plan.

Additionally, you can adjust:

Please note that any changes to colors, shapes, or fonts are applied to all elements of that type. This means you can’t make every button in different colors and shapes, they all will be the same.

A clear disadvantage, however, is that you can’t use a custom domain. No matter how unique your page is, it will always have the https://linktr.ee/username domain.

As for Stan Store, it offers only very minimal design settings and also offers no custom domain.

If having a custom domain is important, you may prefer an alternative to Linktree and Stan Store, for example, Taplink.

Take a closer look at the customization options comparison of both Linktree and Stan Store.

The best choice — Stan Store or Linktree — depends on your intended use and sales volume.

If you’re selling digital products at scale, Stan Store may be the more cost-effective option. Even though its pricing is higher, it doesn’t charge any commission on sales. This means the subscription fee can pay off.

If what you need is to create a page with links or a kind of digital business card, Linktree may be a good fit. You may stick with the free plan or select a paid tier if you want access to more advanced options.

Or you may choose a more budget-friendly solution that works both for sales and link aggregation. We’re talking about Taplink; read about it further.

You can see the pricing plans of Linktree and Stan Store below.

If you’re still undecided between Linktree and Stan Store, try Taplink. Taplink is not only a link in bio tool. It’s a mini-website builder that lets you create a page with AI.

Taplink is a good alternative to Linktree and a great competitor to Stan Store, as it suits any purpose:

We compared all three tools based on the criteria above.

As you can see, Taplink not only has all the features of Linktree and Stan Store but also provides additional capabilities.

To get started with Taplink, create an account. And then:

A more detailed guide to help you make your Taplink website more appealing is here.

The key difference between Linktree and Stan Store lies in their purpose. Linktree is a link aggregator that directs traffic from your page to other platforms. Stan Store is intended for selling digital products like courses, guides, webinars, and more. More on the differences between Stan Store and Linktree.

The best link in bio tool depends on what you need. Linktree is suitable for those who want to feature video, music, or a short text about their business. It also offers greater customization for a more branded page design. Stan Store, by contrast, is made purely for digital product sellers. Compare Linktree vs Stan Store in more detail. 

Linktree provides both free and paid plans. The paid options for Linktree range from $10 per month to $50 per month, depending on the features. Stan Store only offers paid plans. The lowest tier costs $29 per month, while the highest costs $99 per month. More on Linktree and Stan Store pricing.