Instagram post ideas for lawyers

Content Marketer and Writer
Updated August 23, 2022
Julia Moore
Content Marketer and Writer
Social media has developed and it's no more a place for merely memes and nail salons. Even the most solid specialist can find clients here. In this article, we will look at the marketing for lawyers and law firms on Instagram. We'll give you post ideas to find your audience, show your sound knowledge, build trust and good image of your brand. Use them and you'll be the first one to appear in minds of people in case of a divorce, an inheritance or rent dispute. Bonus: you'll get a ready-made content plan.
Reading time — 12 minutes

What's special about Instagram marketing for lawyers?

Sensible information has the key role in lawyers' account on Instagram. It's much more important than graphics in posts. This is the difference from most other profiles on social media. 

Thus, consider the following nuances when working on the marketing strategy or content plan for your Instagram. 

  • Expertise. Instagram is a great platform to show your expertise in law. Try to make it interesting and related to the people's lives. Nobody wants to read wordy documents. People can do it without you. But they are unlikely to understand them without you.
  • Specialization. Lawyers, like doctors, can specialize in various niches: financial disputes, family matters or property legislation. You should make your majoring crystal clear to users. Add it in your Instagram bio, Story Highlight and say through your posts.
  • Get credit. You need to build a good image, even if not all your Instagram followers are your clients. Answer their questions in comments and Stories, interact with them. You don't have to solve their problems for free, but a little help will be beneficial for both of you. Then, when the time comes, you will be the person the approach or recommend to others. 
  • Instagram bio for layers and law firms. It is the first thing a user sees when get to your page. Therefore, write briefly and clearly in the bio who you are and how you can be useful.
  • You can tell more about your law brand or firm in Instagram Stories and save them in Highlights. Then a person who's purposefully looking for a lawyer will have the opportunity to quickly get to know you better.
  • Video. If you have the opportunity, time and desire, use the video format in your Instagram posts. This will diversify the feed, increase engagement and please those who prefer watching videos to reading texts. Choose any law topic, the main thing is that the followers should be concerned about the issue.
  • Checklists and instructions are a great way to provide information in a lawyer's Instagram account. Ordered information in posts is easy to understand, it allows you to convey the very essence without unnecessary details. You can post checklists, memos and instructions in Stories in the form of a structured informative visual or a link to download a document.
  • Try to add emotions in your Instagram posts and to arouse emotions in users. But be careful and know when to stop. A pragmatic analysis of tragic events can be condemned for trying to "rise on the HYPE".
  • Making posts about cases from your law practice, try to avoid a language of official documents. It's better to give information in a understandable language for everyone, it will be easier to perceive and doesn't make you asleep.

Instagram post ideas for lawyers

Now let's get to the main part of your lawyer marketing strategy on Instagram. Here are post ideas that you can add to your account. They are good both for individual specialists and firms. 

Posts about your law firm and its specialists

Content type: advertising.

People should know that your Instagram page is a place where they can get law advice. You can say this by making a post-acquaintance. Tell your audience about who you are, your specialization and experience, where you studied, etc. You can mention several situations from your practice as examples.

Another post idea to introduce yourself as a lawyer on Instagram is called "Why me". In such a post, you briefly, in structured theses, tell what advantages you have and why people need to approach you. Here it's worth talking about experience in specific areas, statistics of positively resolved issues, grateful clients, approaches to work, etc.

Post about your prices. People want to know the price when choosing an individual lawyer or a firm, and this is true on Instagram too. That's why the cost is a good post idea you can use in addition to information about yourself, diplomas and documents. This may be a list if you have some basic plans for standard services. Or this may be an explanation of how the price forms.

Lawyers' expert advice in your Instagram

Content type: educational, expert, advertising.

Lawyers are a far cry from bakers, who can sell by posting photos of cakes on Instagram. Most of your posts have to solve several crucial tasks at once:

  • show deep awareness;
  • build loyalty and trust;
  • attract followers who would like to improve their legal literacy;
  • natively show what services you offer.

There are a lot of Instagram post ideas for law firms that are good for this. For instance, you can shortly answer a question that concerns your target audience, or give advice in a specific life situation.

Debunking the myths works well for lawyers marketing strategy on Instagram too. Such format of posts can dispel any misconceptions in juristic sphere, and additionally, help you show your experience and knowledge. This format is also suitable for working with people's doubts that prevent them from seeking help from the specialists.

Cases from law practice, news and precedents

Content type: informational, image, expert, advertising.

Keep your ears open and be up-to-date in any changes in legislation, letters and explanations of bodies, precedents and high-profile cases. Posting on new or discussed topics in your Instagram account, then you'll show to the potential clients that you or the lawyers in your firm are on this, and you won't make a mistake out of ignorance.

Post clients' feedback on Instagram

Content type: expert, advertising and image.

Practical cases in a lawyer's Instagram account is like a portfolio for a designer. This is the main confirmation of your competence and experience. They show how you work and what you are really capable of. Therefore, there should definitely be such content in the account.

The main thing is to find a right format, which can both demonstrate your skill and won't overwhelm followers with unnecessary procedural details.

In addition to posts in the Feed, add a brief summary of cases, feedback in your Instagram Stories and save them in Highlights, so potential clients can easily know the expertise of your law firm. Read about how to create client-attractive Stories in less than a minute here.

Answers the questions your Instagram followers ask

Content type: training, expert, image.

Answering the questions is a real solution for lawyers on Instagram who run out of post ideas. You don't have to puzzle over topics, the audience gives them to you. And with such posts, together with awareness and trust, you work on loyalty. Followers like to get free information from an experienced specialist.

You can collect followers' questions through a special "question" sticker on Instagram. You can well ask something in a post and  suggest answering in comments. Thus, you will get post ideas for your law firm marketing strategy on Instagram for a long time in advance.

Diversify your Instagram Stories with questions there. Both ask your followers and suggest them to ask. There are several options — make out the text in a graphic editor, take screenshots from messengers, record videos, etc.

Humor, interactive, situational Instagram post

Content type: engaging, entertaining.

We have to notice that humor posts are rarely found in lawyers' Instagram accounts. But this is stilla good idea for your profile. Every blogger must involve and entertain users to run an effective marketing strategy.

For example, lawyers and law firms can entertain and involve their Instagram audience by telling a funny case from their practice. It doesn't even have to be closely related to the law. 

You can dilute a serious feed of tips and cases with situational content. This can be a popular meme on a topical on a topic or just a congratulation to colleagues on a professional holiday.

In Stories, interaction is suitable for engaging. You can periodically ask followers questions, posting correct answers after a while, or create an entire section with an analysis of legal cases.

Ready-made Instagram content plan for lawyers

To summarize all of the above, we have prepared an example of a content calendar for lawyers and law firms.

We tried to make it suitable for lawyers from various spheres. Just to show you how it works, we took a family lawyer, but by analogy, you can easily adapt it to your Instagram account.

Tap the link, save a copy, and adjust it as you like.

Law firm marketing bonus tips for Instagram

Here are marketing tips that are good for any account promotion. They are very important on Instagram, that's why they are worth mentioning, although they are not specifically for lawyers and law firms. 

  • Don't ignore your followers. When people ask you questions about the law in Instagram posts, Stories, or Direct, answer them. If a person knows they can come to you with a question, they will approach you for a paid consultation one day.
  • Be careful with direct sales. A sought-after lawyer most often has a waiting list. An obsessive offer "to buy" may be a sign that you're lack of clients. And this is a reason to doubt the competence.
  • Show your face. This is relevant both for a law specialist and for a law firm. On Instagram, it is more interesting to follow a real person than a faceless corporate logo. If you work alone, post your photos and share your success. And a company can introduce its lawyers to followers. For instance, show in the cases who exactly conducted the case.

What kind of content type do you use more? Write in the comments below!