How to make money on TikTok: 7 ideas

Content Marketer and Writer
Updated July 19, 2022
Julia Moore
Content Marketer and Writer
Okay, let's say you've already got your audience on TikTok. You're still continuing to shoot the videos for your followers, the number of which is growing day by day. But at one point you wonder: how to use your popularity in this social network? Is it possible to make money on TikTok? Or maybe the platform even pays to popular users? If you can't wrap your head around these questions, then this article is definitely for you. Read on to understand how to monetize your account.
Reading time — 9 minutes

1. Sponsored TikTok videos

Whatever way to monetize TikTok you choose, they all suppose that you have gained your audience. But if you're a newcomer, read this article on how to become popular on this platform.

You can start making money from TikTok by advertising products that you personally use. Yes, we place the focus on the phrase "you personally use". Are you wondering why? Well, if you tell your followers about products that you've never used before, then who knows, maybe it's life-threatening to use it. Thus, the trust level of your audience will decrease.

Try to work with those brands that are somehow connected with your blog. If you shoot makeup tutorials, then your followers will be interested in advertising a cosmetics brand. And if you advertise, for example, the brand of engine oil, it will be, at least, strange.

TikTok added a special platform for cooperation between influencers and brands — TikTok Creator Marketplace. Thanks to this social media platform, TikTokers can receive a notification directly in the app that a brand wants to work with them.

The platform guarantees brands that their products will be advertised at a decent level, and TikTok influencers can trust the brand with which they cooperate.

Our little advice: don't add too many advertising TikTok videos in a row. Otherwise, your audience will lose interest in you, as they don't see anything useful except the paid content. Try to alternate sponsored publications with your personal ones. This will dilute the amount of advertising in your feed.

2. Promote songs in your TikTok account

The most popular and unobtrusive way of advertising is to promote songs in your videos. Artists or their labels try to make their songs viral by paying TikTokers. So, the content creators have to dance or lip-sync using a certain song. This increases the chance that the track will be viral.

Yes, you need to be an influencer on TikTok to make money this way. Then musicians will turn to you for help in promoting their tracks.

Mainly, TikTokers get collaboration offers either by email or Instagram direct messages. So, don't forget to specify your contacts in order not to miss offers. These can be links to messenger apps, other social networks, or email. All of them can be placed on Taplink. This is a service that collects several links into one URL at once. You can't deny the fact that it's easier to add one link than to spend time specifying a bunch of your links.

3. TikTok star endorsement

TikTok star endorsement is a way to earn money that directly depends on your popularity on the platform. A brand invites you to cooperate with them and asks you to advertise their product. You just have to star in their video and tell a little bit about this product. People will trust the brand more if they see that it's advertised by someone who they know. 

4. TikTok Creator Fund 

TikTok supports its users and rewards the most successful ones financially. Its Creator Fund program was launched to encourage those who dream of using their voices and creativity to spark inspirational careers.

You can join this TikTok program to make money. But before you send an application, make sure that you meet the following requirements.

The program was launched in July 2020. At that time, $200 million was allocated to support TikTokers. But by 2023, this figure was promised to increase to $1 billion.

TikTok pays 2-4 cents for every 1000 views. The number of cents depends on the size of the audience and the popularity of the account. It seems like it's nothing to get like a few cents. But imagine that your video has got several million views per month. Thus, you will get even more than one hundred dollars.

5. Gifts for videos and live streams

If you like to live stream, there is one more way to monetize your TikTok account. If Instagram reactions and comments on Lives and posts remain just words and emojis, then TikTok virtual gifts can be traded for diamonds. And these diamonds can be changed for real money. 

How to set up gifts on TikTok

If you want to make money by hosting Lives, you need to set up the gift feature in your TikTok first. That's how you can start receiving donations from your followers:

  1. Open your TikTok profile and tap the three horizontal lines in the upper-right corner of the screen.
  2. Tap Creator tools.
  3. Then go to Gifts.
  4. Tap the slider next to Video gifts to make it active. 
  5. Approve the action by tapping Turn on video gifts.

How to withdraw money from TikTok

When you've earned enough on TikTok Lives, you can make the money real. Here is a short instruction on how you can withdraw them:

  1. Open your TikTok account and hit the three horizontal lines in the upper-right corner of the screen.
  2. Click on Settings and privacy.
  3. Go to Balance.
  4. Tap LIVE Gifts.
  5. Select Withdraw if you see that there is money on your balance.

Now it remains to log into your PayPal account and confirm the withdrawal of money.

Please note: the minimum withdrawal amount from Tiktok per day is $100, and the maximum is equal to $1000. It's also worth noting that one diamond equals about $0.05.

6. Tips from TikTok users

Fans can not only send gifts but also send money as tips directly through TikTok. The processing of these transactions is handled by TikTok's third-party partner, the Stripe payment system.

How to apply for getting tips

  1. Go to your profile and hit the three lines in the upper-right corner to open the settings.
  2. Tap Creator tools.
  3. Then go to Tips.
  4. Hit Apply.

Follow the on-screen instructions. If you don't have a Stripe account yet, you will be redirected to their website for signing up.

7. Promote your own business

If you run your own business, then fate tells you to promote your brainchild on TikTok. Then you will get more customers an earn more money. Create an account specifically for your brand and don't forget to add a link to your website in the TikTok bio

If you don't have a website, then you can create it on Taplink. It has a big advantage over conventional sites.

Users scroll down the TikTok feed via their smartphones. And when they follow the link, they have to wait for the site to load. On the contrary, on Taplink, the pages load in no time.

Read this article to learn how to create websites yourself.

These are the Taplink pages you can make:

Let’s recap

Now you know that you can earn money from TikTok. The level of income depends on your popularity on this social media platform. Advertise brands, shoot videos using songs to promote them. And if you have your own business, then work on the promotion of it. All these ways are good for making money. 

The bigger your follower count is, the more money you can make. Add your TikTok profile link to your Instagram bio to increase the numbers. 

If you are also interested in ways to make money on Instagram, then look for them in this article.

TikTok supports its creators and rewards the most successful ones financially. To do this, you need to apply for TikTok Creator Fund. But first, make sure that you meet the following conditions:

  • Age: 18 years or more.
  • Audience: at least 10,000.
  • Number of views in the last 30 days: at least 100,000.
  • Videos shouldn't violate community rules.

What other ways for making money on TikTok do you know? Write in the comments below.